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CJTV Explores the Net Potential of Independent Artists; Interview With Brian Clark Can be Viewed At www.cjtv.com.


Business Editors & Entertainment Writers

SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--July 26, 2000

Who:     Brian Clark, Founder and President of GlobalMedia Design
         Studios (GMD Studios), which runs such Web properties as
         indieWIRE.com and Revenews.com, explores the democratization
         of media, income potential, and content creation and
         distribution on the Web for independent artists.

What:    Interviewed by Commission Junction CEO Lex Sisney, highlights
         include:

--  Content creators' use of the Web to generate revenue throughout
    the life of a production, bringing the power back to the
    individual to control content development and income potential.

--  The "Blair Witch Project" as an example of how to use the Web to
    create a fan base, fuel excitement, and leverage all stages of
    production into revenue opportunities.

--  The Internet industry trend where the leveling of the playing
    field continues in the entertainment industry, as independent
    artists and big companies reach global audiences at a minimal
    cost.

--  Contextual selling supports the necessary win-win alignment of
    content providers and merchant partners to achieve the goal of
    ultimately turning Web users' interest into revenue.

When &
 Where:  The Brian Clark interview is available for viewing
         now at www.cjtv.com.

Media
Opportunities:

         Call Beth Mansfield at 800/761-1072 or e-mail beth@cj.com.

About Commission Junction:

         Founded in November 1998, Commission Junction is the B2B
         Web-based sales distribution network that matches online
         merchants' products and services to online content at the
         consumer's point-of-interest. Handling all aspects of the
         global network for more than 1,000 merchants and 250,000
         content providers, Commission Junction audits e-commerce
         activity, manages relationships and collects and pays
         commissions on sales generated, all at a cost that is
         lower than traditional online performance marketing or
         advertising programs. With headquarters in Santa Barbara,
         Calif., Commission Junction has a staff of 150 with sales
         offices in San Francisco, New York, Amsterdam, and Hong
         Kong. Visit the company's Web site for more information at
         www.cj.com.
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Publication:Business Wire
Date:Jul 26, 2000
Words:318
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