CITY WINS FOR MARKETING MARCH VIDEO, SHOP-LOCAL PROGRAM TAKE PRIZES.Byline: Daily News The city of Santa Clarita Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, won two first-place and one third-place award during the annual conference of the City-County Communications and Marketing Association. The city's three entries consisted of marketing or community relations programs That command function that evaluates public attitudes, identifies the mission of a military organization with the public interest, and executes a program of action to earn public understanding and acceptance. the city completed in 2004. Santa Clarita's programs were among 700 applications submitted for awards this year. Santa Clarita was awarded third place for the ``David March David March (born 25 July 1979) is a professional rugby league player for the Wakefield Trinity Wildcats. He plays at hooker. He has a twin brother called Paul March who also plays for the Wakefield Trinity Wildcats. for Justice'' Rally/Video in the category of Communications Marketing Tools for TV and Videos for One Time Special Programming. In an effort to draw national attention to the issue of extradition extradition (ĕkstrədĭsh`ən), delivery of a person, suspected or convicted of a crime, by the state where he has taken refuge to the state that asserts jurisdiction over him. from Mexico for those who have committed major crimes in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the city of Santa Clarita took on the cause by hosting a rally at College of the Canyons College of the Canyons is one of the fastest-growing community colleges in the state. According to the National Junior College Research Association, College of the Canyons consistently ranks in the top 50 community colleges in the nation. stadium and created a video tape to help sway lawmakers who were needed to force a change in Mexico's extradition policy. First place was awarded to the city in the category of Communications Marketing Plans and Tools for the ``Shop Santa Clarita'' program. In 2004, the Santa Clarita City Council wanted to make sure that area residents understood where the city's boundaries are and that shopping outside the boundaries yields no revenue for the city of Santa Clarita. The six-month ``Shop Santa Clarita'' campaign included radio, television, print advertisements and more, all promoting the benefits of shopping locally. Santa Clarita was also awarded first place in the category of Communications Marketing Community Visioning for ``The Big Picture.'' ``The Big Picture'' was not only the city's new community strategic plan name, it was also the theme, featuring a 1940s old-time movie theater in all outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. materials. The brochure describing the program included a pair of 3-D glasses showing the the dates, time and place of the public meetings and ``The Big Picture'' hotline number. ``I think these awards and national recognition show that Santa Clarita is cutting-edge when it comes to marketing and communications,'' said Gail Ortiz, public information officer for the city. ``The fact that Santa Clarita's creative work was recognized nationally is a tremendous compliment Not to be confused with Complement. Compliment may be
CAPTION(S): photo Photo: A video showed part of a rally at College of the Canyons in memory of Deputy David March, slain during a traffic stop by a man wanted for murder. He fled to Mexico, which refuses to return him to stand trial. John McCoy/Staff Photographer |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion