CITY TO PUSH 'BUY LOCAL' CAR DRIVE SALES TO RESIDENTS UP 27%.Byline: Heather MacDonald Staff WriterSANTA CLARITA Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, - The City Council is poised to continue funding a push to get residents to buy cars from local auto dealers in an effort to increase city revenues. Sales of cars from dealers along Valencia Auto Row to Santa Clarita residents have increased an average of 27 percent since the campaign began six months ago, while service orders have jumped 18 percent. ``What's good for businesses in this community is good for the city,'' said Assistant City Manager Ken Pulskamp. The council members are expected to put $30,000 from the council's contingency fund toward the push, the same amount they spent when the program began in April. The auto dealers will spend $130,000 on the ad campaign. ``It's incredibly exciting,'' said Don Fleming Don Fleming is the name of:
The city's budget depends on revenue generated by the state sales tax sales tax, levy on the sale of goods or services, generally calculated as a percentage of the selling price, and sometimes called a purchase tax. It is usually collected in the form of an extra charge by the retailer, who remits the tax to the government. , and the auto dealers generate 23 percent of Santa Clarita's sales-tax receipts, Pulskamp said. ``That translates into a lot of dollars that we can put back into the community,'' Pulskamp said. Some residents had encouraged the City Council to support a generic ``shop local'' campaign that they said would benefit all Santa Clarita businesses, not just one industry. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a city study, more than 40 percent of Santa Clarita residents purchase cars in the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. . The local TV and newspaper ad campaign encourages people not to go over the hill. ``We encourage people to shop local for everything, not just autos,'' Pulskamp said. Fleming said the increased sales are spread throughout Auto Row. In the wake of the attacks on the Pentagon Pentagon Huge five-sided building (1941–43) in Arlington, Va., that is the headquarters of the U.S. Department of Defense. Designed by George Edwin Bergstrom, it was, on its completion, the world's largest office building, covering 34 acres (14 hectares) and offering and on New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , many car companies have offered zero- or low-interest rates to encourage people to spend money during the economic recession that began in March. Fleming said the two issues are totally separate. ``Some dealers' sales are flat, but more local people are buying cars and trucks,'' Fleming said. ``Even at dealers that aren't offering low-interest financing, these last months have been incredible.'' |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion