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CITY, TEAM TO NET CASH IN STADIUM RENAMING.


Byline: Gideon Rubin Staff Writer

LANCASTER - Lancaster Municipal Stadium would be renamed Clear Channel Stadium at Lancaster under a proposed deal that will net the city and the JetHawks minor-league baseball team $77,000 a year.

In a joint news conference Tuesday at the city-owned stadium, JetHawks, city and Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
 officials announced the terms of the deal, which requires a vote scheduled Feb. 8 by the City Council.

``It's a good deal for the city, it's a good deal for the JetHawks and it's a good deal for Clear Channel,'' Councilman Ed Sileo said. ``Anytime you get three parties feeling it's a good deal, particularly with Clear Channel putting out the money, it's good for everybody.''

The 10-year deal is worth $770,000, or more than 50 percent above the approximately $500,000 a source familiar with the negotiations told the Daily News last week. The city and the team will split the money.

JetHawks general manager Brad Seymour Brad Seymour (born May 3, 1976) is a former Australian rules footballer. He spent his entire ten year career with the Sydney Swans, playing in the grand final of 1996. Recruited from the Wagga Tigers, Seymour played as a defender. External Links
  • Seymour Stats Page
 said the JetHawks plan to direct the money into enhancing the fans' experience at games, not into marketing the franchise, which has seen its attendance numbers drop nearly 60 percent since its 1996 inaugural season.

Improvements planned this summer include additional fireworks fireworks: see pyrotechnics.
fireworks

Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to
 shows and an on-site barbecue.

The JetHawks' objective in pursuing a naming-rights deal was to forge a partnership with a locally based business with ``a vested interest Vested Interest

A financial or personal stake one entity has in an asset, security, or transaction.

Notes:
For example, if you have a mortgage, your bank has a vested interest on the sale of your house.
See also: Right
 in the community,'' Seymour said.

``With Clear Channel, we have found that partner,'' Seymour said.

The council is expected to approve the deal, Sileo said.

``I believe my fellow council members and mayor are in favor of it, and I really don't expect there to be any opposition to it,'' Sileo said. ``The devil's in the details, but I'm not expecting to see any deal-breakers in the details.''

The naming-rights deal follows a national trend and closely resembles an agreement between the California League's San Bernardino San Bernardino, city, United States
San Bernardino (săn bûr'nədē`nō), city (1990 pop. 164,164), seat of San Bernardino co., S Calif., at the foot of the San Bernardino Mts.; inc. 1854.
 affiliate and Arrowhead arrowhead, any plant of the genus Sagittaria, widely distributed marsh or aquatic herbs of the primitive family Alismataceae (water-plantain family). The name derives from the arrowhead-shaped leaves of many species.  Credit Union, a 10-year deal reached in advance of the 2002 season worth $750,000.

Seymour said the team would unveil a new stadium logo by mid-February, assuming it's approved by the council.

All three parties stressed that the deal represented a commitment to the community. And noting that past performance is the best indicator of future results, Lancaster Mayor Frank Roberts Frank Roberts may refer to:
  • Frank Roberts (diplomat) (1907-1998), British diplomat
  • Frank Roberts (footballer) (born 1893), English footballer
  • Frank Crowther Roberts (1891-1982), English recipient of the Victoria Cross
See also
 pointed to Clear Channel's partnerships with the city on recent Martin Luther King Jr. and California Poppy California poppy: see poppy.
California poppy

Annual garden plant (Eschscholzia californica) in the poppy family, native to the western coast of North America and naturalized in parts of southern Europe, Asia, and Australia.
 Festival celebrations as examples of the firm's track record.

Gideon Rubin (818)713-3607

gideon.rubin(at)dailynews.com
COPYRIGHT 2005 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Feb 2, 2005
Words:416
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