CITTIO Helps AdBrite Guarantee Reliability of Digital Marketplace.

CITTIO WatchTower, CMAS Selected by Fast-Growing Ad Serving Company

SAN FRANCISCO -- CITTIO, the innovation leader in automated network and systems monitoring software, today announced that AdBrite, Inc., an Internet advertising marketplace that connects web publishers with advertisers, has selected CITTIO WatchTower[R] for enterprise-wide network and systems monitoring. CITTIO will be used to prevent downtime and sustain high availability across AdBrite's three major data centers worldwide. In addition, AdBrite will use CITTIO Managed Administration Services (CMAS), a new offering from CITTIO also announced today, for ongoing monitoring of critical business systems - combining on demand, hands-free administration with WatchTower's unparalleled automation technology.

The Internet advertising market is experiencing rapid growth, as U.S. marketers are increasingly shifting budgets from traditional media to the web. According to a recent IDC report, Internet advertising will grow about three times as fast as advertising overall between 2007 and 2011. The total revenue of Internet advertising is forecasted to grow from $16.9 billion in 2006 to $31.3 billion in 2011 at a compound annual growth rate (CAGR) of 13.5 percent.1

This growing market makes high network availability critical for AdBrite so ads can be delivered for their customers as expected and without delay. With CITTIO WatchTower enterprise-class monitoring platform, AdBrite can be confident each of its data centers is being closely watched 24x7x365. CMAS also gives AdBrite the flexibility to customize the way information about its network and system performance is organized and communicated to ensure the right person is notified when a problem occurs. This allows AdBrite to take immediate action to correct any network issue that could impede performance, which in turn, prevents the lost revenue associated with downtime.

"AdBrite's ads reach more than 55 million unique users monthly and are served on over one billion page views daily," said Mike Reaves, vice president of engineering, AdBrite. "Our success depends on delivering the right ad to the right person at the right time. If we have a network failure, we lose revenue and, worse still, the confidence of our customers. By implementing CITTIO WatchTower with CMAS, AdBrite's IT staff can focus on serving ads and serving our customers - not configuring our monitoring system."

Each of AdBrite's data centers, with hundreds of servers, are proactively monitored in real-time without the need for manual configuration. Such manual work makes most legacy monitoring tools and home-built script solutions very time consuming, expensive to maintain, and eventually ineffective. Furthermore, changes to AdBrite's infrastructure will be automatically detected, fingerprinted and monitored with built-in best practices through the CITTIO Automation Stack[TM]. For example, when CITTIO WatchTower receives a network alert, it sends a recommended approach for problem resolution based on intelligence obtained through its document management repository and integration with Safari Books online.

"In such a competitive marketplace, Internet advertisers must take the steps necessary to eliminate network outages," said Jamie Lerner, president and CEO, CITTIO. "CITTIO WatchTower, in conjunction with CMAS, minimizes AdBrite's risk of downtime, enabling the company to focus on its core business - serving more ads on a greater number of pages for more and more customers."

About AdBrite

AdBrite is an Internet Advertising Marketplace that connects web publishers with thousands of advertisers. The company enables publishers to monetize their sites by offering an easy-to-use set of tools that handle all publishers' ad sales needs. This includes: serving, scheduling, billing, customer service and sales. With its unique ad-approval system, AdBrite also provides web publishers with total control over the look and feel of ads on their site. In addition, AdBrite helps advertisers tap into highly targeted demographics among more than 15,000 high-performing web sites. Based in San Francisco, AdBrite was founded by Philip J. Kaplan, and is backed by Sequoia Capital.

About CITTIO, Inc.

CITTIO provides enterprise-class network and systems monitoring software that automates historically manual tasks and supports any IP-ready device. Sample customers include: BAE Systems; BCBS of Hawaii; Capitol Advantage; Circuit City Stores; Five Mile Capital; The Gymboree Corporation; Mervyns; National Parks Conservation Association; Pacific Sunwear; and T. Rowe Price. The company is headquartered in San Francisco. For more information, please visit www.cittio.com.

Editor's Note: All CITTIO brand and product names are trademarks or registered trademarks of CITTIO, Inc., in the United States and other countries. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

1 "U.S. Internet Advertising 2007-2011 Forecast and Analysis: Funding the Consumer Internet," Karsten Weide, IDC, June 2007