CITA Biomedical Appears On Alexander Haig's `World Business Review' TV Series.Business Editors & Health/Medical Writers BEVERLY HILLS, Calif.--(BUSINESS WIRE)--March 2, 2000 CITA CITA Committee for the Implementation of Textile Agreements CITA Canadian Institute for Theoretical Astrophysics CITA Center for Information Technology Accommodation (US; now the GSA IT Accommodation Division) Biomedical Inc. today announced the appearance of its President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Joseph Dunn, on "World Business Review." The weekly television series focuses on business and technology. It is hosted by General Alexander Haig, chairman of Worldwide Associates Inc. and former president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of United Technologies. General Haig was also former U.S. Secretary of State during the Reagan administration. John Garrison, chief executive officer of the American Lung Association The American Lung Association (ALA) is a non-profit organization that "fights lung disease in all its forms, with special emphasis on asthma, tobacco control and environmental health". , appears on the program as a healthcare expert. "CITA Biomedical was selected to appear on the program because of its revolutionary detoxification method that accelerates the recovery of substance-dependent patients," said Maralyn Parsell, the show's coordinating producer. There is a widely held notion that those addicted to opiates, illegal or prescription, fit a particular profile. But substance dependency does not discriminate, and those who find themselves in this hapless condition typically face a grueling recovery process. The most prevalent methods of detoxification are so protracted pro·tract tr.v. pro·tract·ed, pro·tract·ing, pro·tracts 1. To draw out or lengthen in time; prolong: disputants who needlessly protracted the negotiations. 2. that the recovering parties often falter under the pressure of withdrawal symptoms, reverting to the previous undesired behavior. CITA Biomedical had developed a process to detoxify de·tox·i·fy v. 1. To counteract or destroy the toxic properties of a substance. 2. To remove the effects of poison from something, such as the blood. 3. addicts to both illegal drugs and other opiate-based drugs and medications. UROD UROD Ultra-Rapid Opiate Detoxification (Ultra Rapid Opiate Detoxification) is an accelerated detoxification program, which reduces, and in some cases, eliminates withdrawal symptoms associated with existing detoxification programs. Patients receive FDA-approved medications to purge the body of opiates and rebalance the body's chemistry. The actual detoxification is done while the patient is under general anesthesia and is completed in 4-7 hours. The procedure requires a hospital stay of 24 hours or less, and is administered by Board and CITA-certified anesthesiologists. The procedure is performed at CITA-licensed facilities across the United States. Dunn appears on "World Business Review" to discuss UROD and what it means for the business of addiction. "Addiction is treatable. It does not have to be a difficult process, but it does require commitment, and we have a proven formula for success," said Dunn. Taped in Washington, D.C., "World Business Review" currently airs on PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , The Business Channel, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. , and in prime business time slots in numerous Public Television markets including San Francisco, New York, Chicago and Washington. The weekly series can also be viewed on TWA and United Airlines, and the CITA coverage will be featured during the months of August and September, respectively. Additionally, look for this coverage on the Web at the end of March 2000 at http://www.AENTV.com, show No. 641. To receive a copy of this coverage, contact Investor Relations at 310/550-4971. |
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