CIT and Conde Nast Media Group Present CIT: BEHIND THE BUSINESS with Intrepid Pictures' Marc Evans and Trevor Macy.Site goes live November 14, 2007 at http://behindthebusiness.cit.com NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- CIT Group Inc. (NYSE NYSE See: New York Stock Exchange : CIT), a leading global commercial finance company, and Conde Nast Media Group announced today the launch of the third installment of CIT: BEHIND THE BUSINESS -- the dynamic marketing campaign and series of original web casts that will go live on November 14, 2007 at http://behindthebusiness.cit.com. Hosted by notable business strategist and journalist Andrew Shapiro, the third executives interviewed in this series are independent filmmakers Marc Evans and Trevor Macy, founders and chief executive officers of feature film production and co-financing company Intrepid Pictures. Evans and Macy discuss what makes their company unique and profitable in a world of growing big media conglomerates. Keywords: CIT, Intrepid Pictures, Marc Evans, Trevor Macy, Andrew Shapiro, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , film financing, Hollywood, motion picture industry CIT: BEHIND THE BUSINESS provides incomparable access to today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. leaders in such fields as technology, fashion, sports, entertainment and energy, by exploring the critical decisions and business insights that led to the creation of some of the world's most dynamic companies. Shot by top photographer Frank Ockenfels, CIT: BEHIND THE BUSINESS with Marc Evans and Trevor Macy will be featured in the December 2007 issues of Wired, Conde Nast Portfolio, Golf Digest Golf Digest is a monthly golf magazine published by Advance Publications in the United States. It is a generalist golf publication covering recreational golf and men's and women's competitive golf. , and The New Yorker, and their respective websites. CIT: BEHIND THE BUSINESS is a reflection of CIT's desire to foster stronger relationships with clients by moving beyond traditional financial analysis to understand and value the overall importance of a company's potential, ideas and people. CIT is reaching out to its client base through various initiatives that will highlight key business issues facing middle market executives today. 10 richly produced webcasts will explore the following topics with Macy and Evans: * Beginning a Partnership: Macy and Evans discuss how their backgrounds and friendship led to the creation of Intrepid Pictures. * Building a Studio: It wasn't always glamorous in the beginning, as the CEO's describe working out of their homes when they started, but with the right financing they began to find their space. * Making Movies: Macy and Evans explain what it means to be self-financed in the movie business, and having the power to make quick decisions. Macy explains, "We have to do it better, faster and cheaper than studios." * Financing Creativity: How their unique business backgrounds allow them to view the filmmaking process differently. They have married the creative side and the business side with Intrepid Pictures. Where a big studio might see a $50 million dollar movie, they can see the same movie being made for $20 or $25 million. * Targeting Your Audience: The CEO's discuss their upcoming projects, as well as the kinds of genre films their audience responds to. * Success vs. Criticism: Macy and Evans admit that they're driven less by reviews and awards, and more by box office revenue. Because the audience for their films is generally age 12-29, they're attentions can be more fractured, but according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Evans, going to the movies is still a "cultural event," and "when they come, they show up in huge numbers." * Early & Current Influences: How Macy and Evans are a product of the films they grew up on and have been inspired by groundbreaking individuals like Steven Spielberg Noun 1. Steven Spielberg - United States filmmaker (born in 1947) Spielberg and George Lucas Noun 1. George Lucas - United States screenwriter and filmmaker (born in 1944) Lucas : people who have truly changed the film industry. * The Art of Financing: As entrepreneurs, Macy and Evans consider the fact that they're "self-funded" to be one of their selling points as a company. They would prefer to be "decisive and small rather than monolithic and slow like some studios are," and they've found investors at CIT who have also responded to this kind of thinking. * Protecting the Bottom Line: The CEO's explain that one of the keys to staying in the volatile movie business is to stay in it long enough. "If you're only investing in one movie you're kind of playing Russian Roulette Russian roulette suicidal gamble involving a six-shooter, loaded with one bullet. [Folklore: Payton, 590] See : Chance ," explains Macy. "If you're in play long enough then you get the home run that can propel your profitability," adds Evans. * No Regrets: Macy and Evans explain that their business is fundamentally an "apprentice business," and that there's no one right way to do something. That is what entrepreneurship is all about. In addition to the webcasts, http://behindthebusiness.cit.com will also offer fresh content including secrets to success, audio podcasts, and behind-the-scenes imagery from the advertising campaign. CIT Founded in 1908, CIT (NYSE: CIT) is a global commercial finance company that provides financial products and advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to more than one million customers in over 50 countries across 30 industries. A leader in middle market financing, CIT has more than $80 billion in managed assets and provides financial solutions for more than half of the Fortune 1000. A member of the S&P 500 and Fortune 500, it maintains leading positions in asset-based, cash flow and small business administration lending, equipment leasing Equipment Leasing is a financing option to lease equipment for a certain amount of time. Leasing Benefits
The lending of money by a company to one of its customers so that the customer can buy products from it. By doing this, the company increases its sales even though it is basically buying its own products. and factoring. The CIT brand platform, Capital Redefined, articulates its value proposition of providing its customers with the relationship, intellectual and financial capital to yield infinite possibilities. www.cit.com. Conde Nast Media Group Conde Nast Media Group, a unit of Conde Nast Publications, includes corporate sales, marketing, interactive and direct sales efforts for all of Conde Nast's consumer magazines and websites. The Conde Nast Media Group is recognized as an industry leader for its creation and execution of large-scale, integrated, multi-platform advertising programs and events. Intrepid Pictures Founded in 2005 by Trevor Macy and Marc Evans, Intrepid is a feature film production and co-financing company with a non-exclusive first-look deal with Universal Pictures and Rogue Pictures. Backed by a consortium of institutional investors and a revolving credit Revolving Credit A line of credit where the customer pays a commitment fee and is then allowed to use the funds when they are needed. It is usually used for operating purposes, fluctuating each month depending on the customers current cash flow needs. facility led by JP Morgan Chase, Intrepid will produce and co-finance 3 to 5 pictures per year with Rogue, Universal, and other distributors. Trevor Macy Trevor Macy is a principal in Intrepid Pictures and has been devoted exclusively to launching Intrepid since March of 2004. Prior to devoting his time exclusively to Intrepid, Trevor was an independent producer from September 2001 through February 2004. In that capacity, he developed, packaged, and hands-on produced AUTO FOCUS, starring Greg Kinnear Gregory Kinnear (born June 17, 1963) is an Academy Award-nominated American actor and television personality, who rose to stardom as the first host of E!'s Talk Soup. and Willem Dafoe, directed by Paul Schrader, and distributed by Sony Pictures Classics. He subsequently secured a 'First Look' producing deal with Catch 23 Entertainment, in addition to consulting for several independent motion picture production and co-financing companies. In addition, Trevor sourced, developed and packaged 20 motion picture projects, of which ten will be used to kick-start Intrepid's development slate. Marc Evans Marc Evans is a principal in Intrepid Pictures and has been devoted exclusively to launching Intrepid since May 2004. Prior to Intrepid, Marc served as Chief Financial Officer (CFO See Chief Financial Officer. ) for Revolution Studios from 2000-2004. As one of the first employees of Revolution Studios, Marc was instrumental in the start-up and growth of the company. As CFO, Marc was responsible for general corporate finance and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , production, distribution, treasury, business development, video game / interactive rights, merchandising, and operations. Andrew Shapiro Founder and CEO of GreenOrder (www.greenorder.com), a sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. strategy firm serving Fortune 100 clients, Andrew Shapiro has a diverse background as a consultant, journalist, lecturer, and attorney. Shapiro has served as a senior advisor In some countries, a Senior Advisor is an appointed position by the Head of State to advise on the highest levels of national and government policy. Sometimes a junior position to this is called a National Policy Advisor. to the Markle Foundation The Markle Foundation is an organization concerned with technology, health care, and national security. People associated
NYU New York Undercover (TV show) , and The Century Foundation. In 1999, MIT's Technology Review magazine named Andrew Shapiro as one of the top 100 young innovators who will shape the future of technology. |
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