CIT Selects 360i to Launch Comprehensive Online Marketing Campaign.Business Editors ATLANTA & NEW YORK--(BUSINESS WIRE)--March 27, 2002 360i, a full-service digital marketing agency, announced today that it was selected by CIT n. 1. A citizen; an inhabitant of a city; a pert townsman; - used contemptuously. Which past endurance sting the tender cit. - Emerson. , a leading global source of financing and leasing capital in more than 30 industries, to provide complete interactive media planning and buying, search engine marketing, rich media creative development, and campaign analytics. 360i has already begun CIT's search engine marketing campaign providing the company with homepage optimization, directory registration, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , doorway page development, and campaign analytics. 360i's creative team is developing a complete suite of rich media interactive advertisements that will be an extension of CIT's new offline branding campaign. The media campaign will run on sites such as Yahoo! Finance, CBS (Cell Broadcast Service) See cell broadcast. Market Watch, Hoovers, and Bloomberg. "We are excited to leverage 360i's experience in pinpointing and tracking the right audiences online using highly interactive and brand-sensitive ad units. This campaign is going to be the perfect complement to our TV and print promotions," said Kimma Stark, vice president & Internet marketing director at CIT. 360i currently provides interactive marketing services to clients including UPS e-Logistics, BellSouth (NYSE NYSE See: New York Stock Exchange :BLS See Bureau of Labor Statistics. ) and Microsoft Network. The full-service agency also provides search engine optimization services to over fifty clients including BellSouth, ING, McGraw-Hill (NYSE:MHP MHP Multimedia Home Platform (consumer electronics) MHP Milliyetci Hareket Partisi (Turkish: National People's Party) MHP Mobile Home Park (district) MHP Maximum Human Performance ), CNNenEspanol and Sterling Bank. About CIT The CIT families of companies are subsidiaries of Tyco International Ltd. (NYSE: TYC TYC Texas Youth Commission TYC Torneos Y Competencias (Argentina) TYC To Your Credit TYC Toronto Youth Cabinet (youth members of the Toronto City Council) TYC Teconnaught Youth Club (Ireland) , LSE LSE - Language Sensitive Editor : TYI TYI Thank You India , BSX: TYC). CIT is a leading, global source of financing and leasing capital and an advisor for companies in more than 30 industries. Managing $50 billion in assets across a diversified portfolio, CIT is the trusted financial engine empowering many of today's industry leaders and emerging businesses, offering vendor, equipment, commercial, factoring, consumer and structured financing capabilities. Founded in 1908, CIT operates extensively in the United States and Canada with strategic locations in Europe, Latin and South America, and the Pacific Rim. About 360i.com 360i.com is a full-service digital marketing agency. Founded in 1998, the Atlanta-based agency creates interactive marketing campaigns, interactive CD-ROMs and compelling websites to promote companies online, differentiate them from competitors and increase clients' online traffic and transactions. The fully integrated marketing solution offers its clients a range of capabilities including: media planning and buying; creative development; website development; search engine marketing; campaign analysis; and email management. 360i's clients include UPS e-Logistics, BellSouth, United Way and Microsoft Network. For more information on 360i, refer to the agency's web site at www.360i.com. 360i is an independent agency, unaffiliated with any other organization of similar name. |
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