CISA summer meeting focuses on new market development.The Casting Industry Suppliers Assn. (CISA (Certified Information Systems Auditor) The award for successful completion of an examination in information systems audit, control and security from the Information Security Audit and Control Association. See ISACA. ) brought 69 members to its summer meeting, July 24-26, at the La Fonda on the Plaza Hotel The Plaza Hotel in New York City is a landmark 19-story luxury hotel with a height of 250 feet (76 m) and length of 400 feet that (122 m) occupies the west side of Grand Army Plaza, from which it derives its name, and extends along Central Park South in Manhattan. in Santa Fe, N.M. Attendees listened to presentations from an international panel on a variety of topics, including "Developing New Markets" and "Developing New Marketing Plans." The INSEAD INSEAD Institut Européen d'Administration des Affaires (European Institute for Business Administration; now know simply as INSEAD) INSEAD I Never Stop Eating And Drinking Timken Chaired Professor of Global Technology, Yves Doz, addressed the subject of growing a business through mergers and acquisitions. Ruben Bake, Ashland Specialty Chemical, presented his award-winning paper: "Developing a fact Based Marketing Plan," and Chip Chomyn of the Allegheny Marketing Group explained how to access new market opportunities using market research. Further, Crista Benavidez, CRISTALK International LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control reminded everyone of the untapped potential within one's own company. Also at the conference, the annual President's Award went to CISA Executive Director Roger Hayes. |
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