CIRRUS LOGIC LAUNCHES ADVANCED TECHNOLOGY FOR VISUAL APPLICATIONS; New VisualMedia Technology Enables 3D Graphics, Videoconferencing, Video and Other Graphics Applications.FREMONT, Calif.--(BUSINESS WIRE)--June 26, 1995--Cirrus Logic Inc. (Nasdaq: CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ) has announced a new architecture for bringing high-end, computer-based visual applications to the consumer market. Such applications include video teleconferencing See videoconferencing. , 3D graphics, photo composition, electronic marketing, and next-generation games. The new architecture, called VisualMedia(tm) acceleration technology, is a highly integrated, advanced, modular chip design that will support a variety of new memory technologies. This acceleration technology will be implemented in a new family of chips, the first of which is being announced today (see product release that follows). "Cirrus Logic's new visual acceleration technology is intended to meet the demands of next-generation multimedia, interactive and 3D applications," said Douglas J. Bartek, President of Cirrus Logic's Visual and Systems Interface Company. "We're widely recognized as the volume shipment leader in the graphics and video accelerator A hardware component on a display adapter that speeds up full-motion video. The primary video accelerator functions are color space conversion, which converts YUV to RGB, hardware scaling, which is used to enlarge the image to full screen and double buffering which moves the frames into market, and this new technology will allow us to extend the scope of our product offerings across the price-performance spectrum." Cirrus Logic's new VisualMedia technology combines the company's proven expertise in graphics and digital video with revolutionary, very fast memory technologies. This new technology will spawn a family of products that will support multiple overlapping full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. windows at 30 frames per second, high-resolution 2D/3D graphics and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). decompression. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dean McCarron of Mercury Research, a Scottsdale, Arizona Scottsdale (O'odham Vaṣai S-vaṣonĭ) is a city in Maricopa County, Arizona, United States, adjacent to Phoenix. Scottsdale has become internationally recognized as a premier and posh tourist destination, while maintaining its own identity and culture as " , based market research firm, "As the industry requires that more and more functions be incorporated into single-chip solutions to minimize costs and board space, architectures capable of supporting this level of integration become increasingly important. The greatest challenge for creating single chips that can support graphics, video, and 3D applications is achieving large bandwidth memory systems." Cirrus Logic's VisualMedia technology achieves robust speeds and processing power from a combination of features that include an enhanced 64-bit graphics engine, very-high-speed integrated RAMDAC (Random Access Memory Digital to Analog Converter) The VGA controller chip that maintains the color palette and converts data from memory into analog signals for the monitor. RAMDAC - Random Access Memory Digital-to-Analog Converter and programmable clock synthesizers, and interfaces for new high-performance memory technologies. In addition, this new technology provides a simple, compact, and easily expandable design that offers board and system manufacturers substantial cost savings. This combination of features -- outstanding performance, expanded capabilities, and streamlined design -- establishes a new paradigm New Paradigm In the investing world, a totally new way of doing things that has a huge effect on business. Notes: The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework. for the industry. Cirrus Logic Inc. is a leading manufacturer of advanced integrated circuits for desktop and portable computing, telecommunications and consumer electronics markets. The Company applies its system-level expertise in analog and digital design to innovate highly integrated, software-rich solutions. Cirrus Logic has developed a broad portfolio of products and technologies for applications spanning multimedia, graphics, communications, mass storage, and data acquisition. CONTACT: Cirrus Logic Inc. Connie Duncan, 510/226-2346 |
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