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CINNABON'S TEN SWEET STEPS TO GIVING 'CINNAMOMS' THE BEST ON MOTHER'S DAY

 SEATTLE, April 28 /PRNewswire/ -- Mother's Day is the perfect day to show Mom just how much she is appreciated by giving her a treat she has probably never experienced -- an entire day of luxury and fun! Mom deserves the best from the moment she wakes up to the moment she retires in the evening, especially on Mother's Day. Cinnabon can help you plan a day full of delightful surprises that will make Mom feel like a queen from dawn 'til sunset.
 Start off the day on the right foot by treating her to a rare event -- breakfast in bed. Give mom a bell the night before Mother's Day and allow her the luxury of waking up when she wants to. When the bell sounds, quietly enter her room with the Sunday paper, placing the "funnies" on top. Open the shades and fluff her pillows; extra pillows will make a more comfortable perch. Offer her a decorative menu in the latest crayola shades (seafoam green, hot pink and neon orange) so mom can select her favorite breakfast delicacies. Better yet, whet her appetite by popping a few gooey Cinnabon cinnamon rolls in the oven just before you bring her the menu. The tempting aroma of warm cinnamon will be your calling card!
 When serving breakfast, arrange an attractive, appealing place setting with a bouquet of flowers (white carnations are the official Mother's Day flower), a Mother's Day card, juice, a cup of coffee or tea and the breakfast she has chosen. And, don't forget the sweet-treat to top off the meal -- a piping hot Cinnabon cinnamon roll -- made with an exclusive recipe that uses only the highest-quality ingredients including Indonesian Korintji cinnamon, one of the finest blends available in the world.
 Breakfast is over -- but her day has only just begun -- and Cinnabon has nine additional extra-special gifts expressly for mom:
 1. Create a collage of family photos with cut-out quotes that remind her how great she is. Add a few of her common expressions ("Now, if I were in your shoes...") to let her know you have been paying attention to her gentle reminders.
 2. Present her with a plant that is in bloom and blooms only once a year, so that she always will have flowers on Mother's Day.
 3. Make mom a tape of her favorite tunes and include oldies but goodies such as "We Are Family," by Sister Sledge, and "I Am Woman, Hear Me Roar," by Helen Reddy. For more contemplative moms, consider a tape of soothing classical selections such as Brahms and Haydn.
 4. Buy a few of her favorite magazines and set them out by her best-loved chair in the house; make mom's day by leaving out the fitness/diet magazines.
 5. Give mom a gift that keeps on giving -- a book of coupons to be redeemed from her family. She'll love coupons for: a dinner prepared just for her, a giant bear hug, the videotape rental of her choice, one hour of uninterrupted telephone time, a promise to clean the bathroom for a month and one day of truce among the kids.
 6. Arrange flowers around the house, filling it with the fragrance and look of Spring.
 7. Assume some of her most tiresome daily chores like feeding and walking the dog (or her and your least favorite -- cleaning the cat's litter box).
 8. Slice a lemon, wrap in foil and leave in the oven set at a low temperature so the house smells clean and fresh all day.
 9. Finish the day off by drawing Mom a bubble bath, setting out her robe and pulling the bed covers down. A cup of herb tea with a Cinnabon and a small note from her family left on the bedside table will certainly supply sweet dreams all night long.
 Mother's Day is the only day during the year that Mom gets a chance to be pampered and indulged. Treat your "Cinnamom" to the very best -- from breakfast 'til bedtime -- and she will cherish the memory for years to come.
 -0- 4/28/93
 /CONTACT: Mary Ann MacLachlan of Edelman Public Relations, 415-433-5381; or Anne Foster of The Fearey Group, 206-343-1543, both for Cinnabon/


CO: Cinnabon ST: Washington IN: FOD SU:

ML-GT -- SFFNS1 -- 1679 04/28/93 07:37 EDT
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Date:Apr 28, 1993
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