CINNABAR.The proverbial last straw last straw n. The last of a series of annoyances or disappointments that leads one to a final loss of patience, temper, trust, or hope. [ that pushed set-design specialist Cinnabar cinnabar (sĭn`əbär), mineral, the sulfide of mercury, HgS. Deep red in color, it is used as a pigment (see vermilion), but principally it is a source of the metal mercury. from Hollywood to Hollywood Way in the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. came three years ago. Cinnabar was forced to turn down work on a major Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. casino for a simple reason - it didn't have enough room at its Hollywood Center facility. So it moved in late 1996 to then-shuttered Pacific Air Motors repair-maintenance plant just across the road from the Burbank-Glendale-Pasadena Airport. Jonathan Katz, Cinnabar's chief executive officer, said recently the change of address has played out well, pointing to high-profile projects like the ``Where the Wild Things Are'' attraction at the Sony Metreon complex in San Francisco. Being in Burbank has paid off because Cinnabar, which also works with retailers and commercial producers, operates in the worldwide hub of entertainment construction. ``There's a real advantage to having proximity to other vendors,'' Katz said, noting Cinnabar is working with BRC BRC Black Rock City (Burning Man) BRC British Retail Consortium BRC Business Resource Center (Small Business Administration) BRC Bisexual Resource Center BRC Black Radical Congress Imagination Arts on a Woody Woodpecker woodpecker, common name for members of the Picidae, a large family of climbing birds found in most parts of the world. Woodpeckers typically have sharp, chisellike bills for pecking holes in tree trunks, and long, barbed, extensible tongues with which they impale animated theater project. ``BRC is three minutes away. It's like the old days on studio lots where everyone was under contract and you could get ideas rolling just by walking around the lot.'' That type of interaction is crucial in creating new entertainment venues, Katz emphasized. ``The key people have to see what you're doing on a daily basis, so being here gives us much more control over the entire process,'' he added. ``You can collaborate much more completely because a lot of the players are in very close proximity.'' Katz, who got his start 25 years ago as a Rose Parade float builder, gives another endorsement to the Valley because of who he employs. ``This is where the work force lives,'' he said. ``The people that get employed are the artisans and the technicians, not the actors, writers and producers, so they're not living on the Westside. They're living in Pasadena, Glendale, Valencia and around here because they can afford the housing.'' The same attraction that lured Cinnabar to Burbank is going to remain powerful, Katz added. ``You've got a certain mass that supports the whole process, so there's a propensity to locate nearby,'' he said. CAPTION(S): photo Photo: Cinnabar CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jonathan Katz, with Beetle Juice props for Universal Studios, enjoys Burbank's proximity to other vendors. John McCoy/Staff Photographer |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion