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CINGULAR NAMES REALNETWORKS AS VIDEO SOLUTIONS PROVIDER.


RealNetworks, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:RNWK RNWK Real Networks (stock symbol) ) has launched its Helix OnlineTV application for mobile and broadband providers and announced that Cingular has named Real as its end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 provider for the development and delivery of the carrier's next generation video service. Helix OnlineTV is Real's solution for both mobile and broadband service providers An ISP, telephone company, cable company or other carrier that offers high-speed communications to homes and businesses, typically for Internet access. Cable modems, DSL and T1 lines are the common technologies. See broadband, cable modem, DSL and T1.  enabling them to offer personal interactive TV to consumers' handsets or PCs.

"Cingular has been at the forefront of bringing advanced mobile services to market, and we're very pleased to have been selected to play such a critical role in the future delivery of their video services," said John Giamatteo, executive vice president of Worldwide Business Products and International Operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee.  for RealNetworks. "Cingular's confidence in Real to deliver our full range of mobile solutions to their customers is validation of the advanced capabilities of our mobile technology in supporting today's emerging multimedia market."

"As we rollout our high-speed UMTS/HSDPA network, we'll be able to deliver a host of compelling new mobile multimedia services to consumers -- like high quality steaming video and audio," said Jim Ryan Jim Ryan may refer to:
  • Jim Ryan (reporter), a reporter and television anchorman from New York.
  • Jim Ryan (politician), a politician from Illinois.
  • Jim Ryan (Washington and Lee)
  • Jim Ryan (american football), former player for the Denver Broncos
, vice president of data services for Cingular. "The key toward making these new services appealing to customers is providing simple and fast access to the specific content that satisfies their individual interests. RealNetworks' expertise in streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters.  and video, along with the flexibility of their Helix OnlineTV platform will help enable Cingular to give our customers the fastest access possible to the audio and video content they care most about."

Streaming with Cingular

Real will provide Cingular, a national wireless carrier, with a comprehensive video solution including application development for packaging mobile content, hosting the mobile video service on behalf of Cingular, and delivering the streaming content to a variety of new handsets for the carrier's 3G UMTS/HSDPA network.

Cingular's next generation video service will be hosted using Real's Helix Media Delivery System, the basis for delivery for the Helix OnlineTV application. Components of the Helix Media Delivery System are currently deployed by more than 70 mobile carriers in over 40 countries around the globe. The launch with Cingular will include the following system components: Helix Mobile Server for streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  content, Helix Universal Gateway for content delivery, the Helix Mobile Producer for content integration, in addition to the Helix DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
 Client, a universal media playback engine that can support decoding and playback of any data type on any compatible device.

Helix OnlineTV Application Commercially Available

Powered by the Helix Media Delivery System, Real's Helix OnlineTV application enables mobile carriers and broadband operators the ability to deliver multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  video to the handset or the PC. The solution is an end-to-end, open, extensible, cross- platform system enabling service providers to offer customizable, interactive video services to consumers whenever they want it. By integrating the Helix components, operators can manage and stream media traffic across their 2.5 and 3G networks to deliver value-added content such as news, sports and entertainment in RealAudio and RealVideo, as well as in 3GPP GPP Government Performance Project
GPP General Purpose Processor
GPP General Physical Preparedness
GPP Gambian People's Party
GPP Good Pharmacy Practice
GPP Gross Primary Productivity
GPP Green Procurement Program
GPP Generic Packetized Protocol
 compliant formats. Real's Helix-based technology is also used by more than 50 different handset models on more than 30 million handsets worldwide. Carriers seeking additional information about Real's Helix Online TV application should call 800-444-8011 or visit http://www.realnetworks.com/industries/serviceproviders/index. html.

In addition to providing mobile technology solutions for wireless carriers, Real also provides carriers and consumers with a wide range of mobile content including, streaming radio See Internet radio and digital media hub.  and video, ringtones and mobile games through its diverse portfolio of digital media properties including Rhapsody (1) A subscription-based online music service from RealNetworks that gives users unlimited access to a vast library of major and independent label music. Within a single interface, Rhapsody provides access to streaming music, Internet radio and extensive music information and , Rollingstone.com, RealArcade, and Mr.Goodliving.

About RealNetworks, Inc.

RealNetworks, Inc. is a creator of digital media services and software including Rhapsody, RealPlayer 10, and casual PC and mobile games. RealNetworks has more than two million subscribers to its premium content subscription services. Consumers can access and experience audio/video programming and download RealNetworks' consumer software at http://www.real.com/. Broadcasters, network operators, media companies and enterprises use RealNetworks' products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. RealNetworks' corporate information is located at http://www.realnetworks.com/company.

RealNetworks, Inc. can be found on the World Wide Web at http://www.realnetworks.com/.

For more information, call 206/381-3600.
COPYRIGHT 2005 Worldwide Videotex
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Publication:RBOC Update
Geographic Code:1USA
Date:Nov 1, 2005
Words:702
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