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CINCINNATI COCA-COLA BOTTLING COMPANY INTRODUCES RECYCLED PLASTIC SOFT DRINK BOTTLES

         CINCINNATI COCA-COLA BOTTLING COMPANY INTRODUCES
               RECYCLED PLASTIC SOFT DRINK BOTTLES
    CINCINNATI, Nov. 14 /PRNewswire/ -- Cincinnati Coca-Cola Bottling Company today introduced 2-liter plastic soft drink bottles made with recycled plastic soft drink bottles, beginning the Ohio rollout of the environmentally innovative package.
    The rollout involves plastic bottles (without basecups) of Coca-Cola classic, caffeine-free Coca-Cola classic, diet Coke and caffeine-free diet Coke made with a blend of 25 percent recycled plastic resin and 75 percent "virgin" resin.  Consumers in Cincinnati, Dayton, Portsmouth and nearby communities can identify these bottles with special labels, point of purchase and other communications materials.
    "This is an environmental turning point -- a step in the right direction -- for plastics recycling," said Gary Schroeder, vice president and general manager for Cincinnati Coca-Cola Bottling Company, a division of Minneapolis-based Johnston Coca-Cola Bottling Group.  "Introducing the recycled plastic bottle demonstrates  closed-loop' plastics recycling to our consumers and customers."
    The Coca-Cola Company (NYSE: KO) and Charlotte, N.C.-based Hoechst Celanese Fibers and Film Group developed the recycling process which regenerates resin by breaking down plastic soft drink bottle polymer into its original components, purifying and blending the recycled resin with "virgin" resin to make new bottles.
    "More than 210 million pounds of plastic soft drink bottles are recycled annually through more than 3,500 curbside, buy-back and drop-off collection programs around the country, including programs in our region," Schroeder added.  "The recycled plastic bottle is being introduced to assure long-term markets for plastic soft drink bottles with the expansion of collection programs that include plastic."
    Other introductions of the recycled plastic bottle include Alabama, Arkansas, North Carolina, Maryland, Virginia, Delaware, central Pennsylvania, Kentucky, Indiana, Illinois, South Carolina, Georgia, Tennessee, Florida and Mississippi.  Last month, The Coca-Cola Company also began new market tests for recycled plastic bottles in Westchester County, N.Y., Boston, San Francisco and Los Angeles.
    -0-                 11/14/91
    /CONTACT:  Kevin Morris of Johnston Coca-Cola Bottling Group, 612-456-1260, or Randy Donaldson of Coca-Cola USA, 404-676-3853/
    (KO) CO:  Coca-Cola USA; Cincinnati Coca-Cola Bottling Company ST:  Ohio IN: SU: BR-BN -- AT006 -- 4396 11/14/91 11:34 EST
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Publication:PR Newswire
Date:Nov 14, 1991
Words:347
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