CINAR Named Canadian Licensing Agent for Arthur Products.Business Editors MONTREAL--(BUSINESS WIRE)--Jan. 23, 2003 CINAR Corporation is the newly appointed Licensing Agent in Canada for all merchandise related to Arthur, the lovable TV aardvark created by the renowned author and illustrator Marc Brown. Pamela Dixon, Vice-president Marketing and Licensing for Marc Brown Studios Marc Brown Studios is a company founded by Marc Brown in 2000 after the air of Arthur's Perfect Christmas. The company was founded in 2000 nationwide in the US. Starting in the July of 2003, Marc Brown Studios produced Postcards from Buster. , comments, "CINAR is unquestionably un·ques·tion·a·ble adj. Beyond question or doubt. See Synonyms at authentic. un·ques  tion·a·bil the right company to expand the Arthur brand across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . As the producer of the TV series, CINAR brings unique insight into what Arthur means to young viewers, and into the kind of products that will appeal to them." Arthur has generated a veritable plethora of consumer products bearing his image. Millions of books and videos are bought for, and cherished, by children in Canada and around the world. Says Kelly Elwood, CINAR's Vice President, Marketing, "We're delighted to be the Licensing Agent in Canada for the Arthur brand. The Arthur TV show has been and will continue to be a fun and integral part of Canadian children's daily lives. Now we can bring the well loved Arthur experience even more to life for children through inspirational and educational toys What is an educational toy? ''' Toys, and educational toys, are typically built for and used by children. One could make the argument that an educational toy is actually any toy. Most children are constantly interacting with and learning about the world. and products." At the January/03 Gift Show in Toronto, Danawares, Arthur's Canadian master toy licensee, will showcase an exciting line of friendly, lovable Arthur toys, marking the start of a whole new era of Arthur merchandise for Canadian youngsters. Arthur was born twenty-five years ago when Marc Brown invented a bedtime story bedtime story n. A story that is read or told to a child just before bedtime. for his young son. The fanciful tale evolved into numerous best-selling Arthur books that to date, have racked up sales in excess of $30 million. The Arthur television series is one of the all-time most popular kids' TV series. Produced by WGBH/Boston and CINAR, each script is written with great care by a team of talented writers and then brought to life, using thousands of colorful, animated pictures. The show is broadcast across Canada on CBC (1) (Cell Broadcast Center) See cell broadcast. (2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block. as well as on TVO TVO tractor vaporizing oil. . In French, it is aired on Radio-Quebec. CINAR Corporation is an integrated entertainment and education company involved in the development, production, post-production and worldwide distribution of non-violent, quality programming and educational products for children and families. CINAR's web site is www.cinar.com. |
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