CINAR Corporation Teams With Smilemakers and Pressman Toys to License Additional Wimzie's House Products-Carson-Dellosa to Begin Publishing Storybooks.MONTREAL--(BUSINESS WIRE)--Sept. 30, 1999-- CINAR (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CINR CINR Carrier to Interference-plus-Noise Ratio ) (ME:CIF (1) (Common Intermediate Format) A standard video format used in videoconferencing. CIF formats are defined by their resolution, and standards both above and below the original resolution have been established. The original CIF is also known as Full CIF (FCIF). .A.) (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :CIF.A.) (ME:CIF.B.) (TSE:CIF.B.) CINAR Corporation (Nasdaq: CINR), the award winning entertainment and education company specializing in quality, non-violent children's programming, today announced that SMILEMAKERS and PRESSMAN TOYS are the most recent companies to license WIMZIE'S HOUSE Wimzie's House was a Canadian produced children's television program which ran on YTV from 1995 to 1996 and in the United States on PBS from 1997 to 2001[1]. (TM) products. CINAR also announced Carson-Dellosa Publishing, its wholly-owned subsidiary, is introducing a line of WIMZIE'S HOUSE illustrated storybooks. SMILEMAKERS and PRESSMAN TOYS are the two newest licensees for WIMZIE'S HOUSE joining Eden, Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. Interactive, Sony Wonder Sony Wonder was the children's music and home video arm of Sony BMG Music Entertainment. Sony Wonder distributed Nickelodeon videos from 1993 to 1995 until Nickelodeon parent Viacom's purchase of Paramount Pictures, and material from Sesame Workshop and Classic Media. , HighReach Learning, Learning Curve, and Alma's Designs. WIMZIE'S HOUSE is already filled with plush and cloth toys, home videos, interactive CD-Roms, wooden puzzles and games, and supplemental education products (activity books, desk accessories, etc.). The products offered by SMILEMAKERS and PRESSMAN TOYS will give children and their families access to additional products, which include an educational game and entry into a direct mail order catalogue. Kelly Elwood, Vice President, Marketing of CINAR Corporation, commented, "WIMZIE'S HOUSE has already been sold in 100 other countries. Children everywhere are finding a special home at WIMZIE'S HOUSE and we're confident the fast-growing line of WIMZIE'S HOUSE products will be very popular with kids. CINAR is thrilled that so many top companies are licensing WIMZIE'S HOUSE products." Carson-Dellosa Publishing has expanded its WIMZIE'S HOUSE licensing activities beyond the educational category by introducing WIMZIE'S HOUSE illustrated storybooks. The first four titles will be published shortly and a full eight titles will be available in early 2000. Hormel-Del Monte has teamed up with Carson-Dellosa for a book club for young readers and through this initiative, children will be able to learn to read with the WIMZIE'S HOUSE books. The first four titles are Welcome to Wimzie's House, Get in Shape Jonas, Scardy Cats and The Boys Against the Girls. WIMZIE'S HOUSE is a place of colorful imagination that creatively addresses kids' real-life social and family issues. It is home to the bright and bubbly Wimzie - part bird, part dragon and all 5-year-old girl - as well as the childcare setting for Wimzie, her little brother Bo and three of their pre-school pals. The series was named one of the "Top 10 New Kids' Shows" by TV Guide and has won two Parents' Choice Awards and other key awards. WIMZIE'S HOUSE is supported by a popular web site and will be promoted with a live-action tour of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. in summer `99. The series is presented to PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, in association with Maryland Public Television Maryland Public Television (MPT) is a not-for-profit, state-licensed public television network which serves the citizens and communities of Maryland and beyond through a variety of broadcast and non-broadcast activities. and is funded in part by PediaSure. PRESSMAN TOYS, a popular game company, is already known for such classic games as Mastermind and Mindtrap, as well as licensed games for hot TV properties like Wheel of Fortune, Jeopardy and Double Dare. Production has recently begun on a WIMZIE'S HOUSE game that will let kids recreate the fun of the show whenever they like. SMILEMAKERS is direct marketer that provides mail order catalogs to professionals at medical and dental offices, banks, schools, restaurants and other places that have regular contact with children, offering an assortment of "fun stuff" like stickers, pencils, small toys and kids jewelry. WIMZIE'S HOUSE will now be included in this publication, furthering the reach of this popular character. CINAR Corporation is an integrated entertainment and education company involved in the development, production, post-production and worldwide distribution of non-violent, quality programming and educational products for children and families. CINAR Entertainment's original productions include: two-time Emmy award-winner ARTHUR(TM) (with WGBH Boston), The Busy World of Richard Scarry(TM), Are You Afraid of the Dark?(TM), Wimzie's House(TM) and Lassie Lassie canine star of popular film and TV series. [TV: Terrace, II, 13–15; Radio: Buxton, 135] See : Dogs (TM), as well as mini-series and family films, which are seen in over 150 countries. CINAR Education Inc., the Company's educational division, promotes children's learning by developing, producing, distributing and marketing high-quality supplemental education products worldwide. Through CINAR's diverse programming, its licensing and merchandising of entertainment-related products, and its array of supplemental education products, the company reaches children worldwide. This release may include information that could constitute forward-looking statements made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provision of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. (U.S.) Any such forward-looking statements may involve risk and uncertainties that could cause actual results to differ materially from any future results encompassed within the forward-looking statements. Factors that could cause or contribute to such differences include those matters disclosed in the Company's Security and Exchange Commission filings. |
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