CINAR Appoints Allsorts Licensing for MONA THE VAMPIRE in the U.K. And Republic of Ireland.Business Editors MONTREAL--(BUSINESS WIRE)--Oct. 20, 2000 CINAR Mona Comes to Brand Licensing London CINAR Corporation, the award-winning children's entertainment company, announced today that it has appointed a licensing agent in England to represent the animated series MONA THE VAMPIRE Mona the Vampire is an animated children's television based on the series Mona le Vampire, directed by Louise Piche and Jean Caillon, originally based on the short stories by Sonia Halleyman and Hiawyn Oram. in the United Kingdom and the Republic of Ireland. Bedford-based Allsorts Licensing, an agent for properties such as Popeye, Betty Boop and the Smurfs, will launch Mona as its most recent property at Brand Licensing London on October 25TH and 26th (Allsorts Licensing stand # 130). MONA THE VAMPIRE, produced by CINAR and Alphanim in association with Canada`s YTV YTV Pääkaupunkiseudun Yhteistyövaltuuskunta (Finnish: Helsinki Metropolitan Area Council) YTV Yorkshire Television YTV Youth Television , and France's France 3 and Canal J, first aired on the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. in spring 2000 and on Nick UK in autumn 1999, to critical acclaim. "The BBC are really pleased to have pre-bought MONA the VAMPIRE and to see it doing so very well in the ratings on BBC1," said Theresa Plummer-Andrews, Head of Children's Acquisitions and Co-Productions at the BBC. "MONA THE VAMPIRE is a dynamic and top quality series with unbeatable exposure throughout the UK on the BBC and Nick UK," said John McInnerny, Managing Director of Allsorts Media Limited. "I think Mona does so well in the ratings because the animation is first-class and looks distinctly different. This translates well in the market aimed at girls between the ages of five and ten years...a very large and untapped market in the UK at the moment. This, together with the support of The Watts Publishing Group, makes us extremely excited about the possibilities that Mona presents." The Watts Publishing Group, publishers of Mona the Vampire books, will launch a new MONA publishing programme under the Orchard Books imprint im·print tr.v. im·print·ed, im·print·ing, im·prints 1. To produce (a mark or pattern) on a surface by pressure. 2. To produce a mark on (a surface) by pressure. 3. . The launch, set for March 2001, will include: * Mona Animation TV tie-in colour paperbacks * Colouring, activity and sticker books * Mona young fiction black and white paperbacks * Original Mona the Vampire picture book * Mona the Vampire's Diary novelty book The Watts Publishing Group's programme will be supported by a marketing and promotion plan, including in-store displays, book club main selections, publicity in trade media, and advertising on TV, and in children's and parenting magazines. "We are thrilled and excited to be a part of Mona mania Mania ancient Roman goddess of the dead. [Rom. Myth.: Zimmerman, 159] See : Death ," said Claire Hurst, Director of Rights and Special Sales at the Watts Publishing Group. "The series has already generated enormous popularity in the UK and we are looking forward to working with John McInnerny at Allsorts Licensing to continue building on that success." "I am delighted that John McInnerny, an individual with more than twenty-years of experience in the licensing community, is the one to spearhead a licensing programme for MONA THE VAMPIRE in the U.K," said CINAR Vice-President of Licensing, Kelly Elwood. "With the series strong broadcast home in Britain and a clear gap in the marketplace for young girls, the time is ripe for John to bring Mona to Brand Licensing." "With Allsorts Licensing joining the cast now, we feel that we have the right partners on board in order to move forward, as it is crucial that ancillary rights gain the maximum exposure," said John Reynolds There are several men named John Reynolds:
MONA THE VAMPIRE, a hit since its first broadcast on YTV in Canada, is sold in over 50 countries. The series now broadcasts internationally on broadcasters such as the BBC and Nick UK, Germany's ZDF ZDF Zweites Deutsches Fernsehen ZDF Z-Firm Document Folder ZDF Zone Definition File , France's France 3 and Canal J, TV 2 Norway, TV 4 Sweden, HMG hMG menotropins (human menopausal gonadotropin). HMG abbr. human menopausal gonadotropin in Benelux, and Mediaset in Italy. The series, based on the books by Sonia Holleyman, chronicles the adventures of a ten-year old junior vampire vampire, in folklore, animated corpse that sucks the blood of humans. Belief in vampires has existed from the earliest times and has given rise to an amalgam of legends and superstitions. extraordinaire ex·tra·or·di·naire adj. Extraordinary: a jazz singer extraordinaire. [French, from Old French, from Latin extra . When Mona is on the prowl, there's no telling what will happen! Decked out in a dining-room curtain-cape and glow-in-the-dark plastic fangs, this little girl with a giant imagination sniffs out the strange and the supernatural Supernatural Twilight Zone, The tales of weird events involving ordinary people. [Am. Radio, TV, & Cinema: The Twilight Zone in Terrace] . CINAR Corporation is an integrated entertainment and education company involved in the development, production, post-production and world-wide distribution of non-violent, quality programming and educational products for children and families. CINAR's web site www.cinar.com |
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