CINAR: Yoplait Canada Renews Successful CAILLOU Sponsorship.Business Editors MONTREAL--(BUSINESS WIRE)--April 11, 2001 An Exclusive CAILLOU(R) Collectible collectible An asset of limited supply that is sought for a variety of reasons including, it is hoped, an increase in value. Stamps, antiques, coins, and works of art are among the many things usually classified as collectibles. Will be Included With Every Purchase of Minigo Fresh Cheese CINAR Corporation is proud to announce that Yoplait Canada has renewed its national sponsorship deal to use CAILLOU to promote its Minigo fresh cheese. Yoplait has extended its sponsorship for an additional year in order to continue capitalizing on the popularity of four-year old CAILLOU, star of the popular Teletoon and PBS Kids PBS Kids (often styled all-caps as "PBS KIDS") is the umbrella brand for children's programming aired by the Public Broadcasting Service in the United States. As with all PBS programming, PBS Kids programming is non-commercial. preschool series. Over the past three years, sales of Minigo fresh cheese have surged thanks in part to the tremendously successful Yoplait/CAILLOU sponsorships. The term was renewed as a result of previous Yoplait/CAILLOU sponsorships, which drove up the sales of Minigo fresh cheese by 30 percent. "We are very excited about our renewed sponsorship deal utilizing the CAILLOU brand because Minigo and CAILLOU are a perfect match," said Cristine Laforest, Senior Product Manager for Yoplait Canada. "Our CAILLOU sponsorship campaign has enabled Yoplait to defend itself against the competition and helped the company increase its share in a very competitive marketplace. Yoplait is looking forward to another exceptional CAILLOU sponsorship campaign." This year, Yoplait plans to offer three promotions to consumers. The first begins in May when children will be able to collect four CAILLOU ice pop sticks, which double as wands used to blow soap bubbles soap bubble An adjective referring to a dilated, smooth-contoured cyst-like or ballooned, occasionally loculated space(s). See Physaliferous Bone radiology An expansile, often eccentric, vaguely trabeculated space with a thin, sclerotic, sharply defined margin, ! A CAILLOU ice pop stick will be included with every purchase of 6x60g package of Minigo fresh cheese. The other two stages of the in-pack collectible sponsorship are in development. Yoplait began using CAILLOU in a sponsorship campaign during the fall of 1999 to promote its entire Minigo line in Canada. Since then, the company has sponsored seven extremely successful promotions capitalizing on CAILLOU's huge appeal among children. Canadian children were able to collect a variety of CAILLOU collectible items including plastic spoons, zipper zipper Device for binding the edges of an opening, as on a garment or a bag. A zipper consists of two strips of material with metal or plastic teeth along the edges, and a sliding piece that interlocks the teeth when moved in one direction and separates them again when moved pulls, coloring books, balloons and fridge magnets. "CINAR Entertainment, which produces CAILLOU, is thrilled to provide partners, such as Yoplait, with lucrative sponsorship opportunities," said Kelly Elwood, Vice President CINAR Marketing. "The CAILLOU brand is instantly recognizable by kids and by parents making promotions tremendously successful for packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one companies as well as for their grocery store retailers. In addition, consumers are rewarded as they receive an added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
A hit on both TELETOON's English and French feeds in Canada, as well as on PBS Kids in the U.S., CAILLOU (pronounced KY-YOO) chronicles the adventures of a little boy as he bravely encounters the infinite miracles and dilemmas of four-year-old life. Recently named "one of the best new preschool series to come along in years" by Child Magazine, CAILLOU has won the hearts of children, parents and caregivers with his endearing en·dear·ing adj. Inspiring affection or warm sympathy: the endearing charm of a little child. en·dear adventures and gentle life lessons. CAILLOU has also made a successful leap from television right into the arms of children with a full licensing program in the US and Canada, supported by national advertising and promotional campaigns. The CAILLOU Web site is www.pbskids.org/CAILLOU. The series is produced by CINAR in association with PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, . CINAR Corporation is an integrated entertainment and education company involved in the development, production, post-production and world-wide distribution of non-violent, quality programming and educational products for children and families. Visit the CINAR web site at www.cinar.com Ultima Foods Ultima Foods is a division of Quebec based dairy company Agropur and is a producer of yogurt and fresh cheese. It is the franchisee for the Yoplait name in Canada. Inc. manufactures, distributes and markets fresh dairy products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl under the Yoplait brand name. Ultima foods make healthy living taste great. |
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