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CII: Worldwide technology upgrade plans at an all-time high; Trend toward decentralized technology purchasing seen continuing.


LA JOLLA La Jolla (lə hoi`yə), on the Pacific Ocean, S Calif., an uninc. district within the confines of San Diego; founded 1869. The beautiful ocean beaches, in particular La Jolla shores and Black's Beach, and sea-washed caves attract visitors and , Calif.--(BUSINESS WIRE)--Jan. 30, 1996-- Recent research from Computer Intelligence InfoCorp (CII CII Confederation of Indian Industry
CII Chartered Insurance Institute (UK)
CII Construction Industry Institute (University of Texas)
CII Council of Institutional Investors
), prepared jointly with Computer Intelligence Europe (CIE (Commission Internationale de l'Eclairage, International Commission on Illumination, Vienna, Austria, www.cie.co.at) An international organization that sets standards for all aspects of lighting and illumination, including colorimetry, photometry and the measurement of visible and ) and CONTEXT, a London-based research firm, indicates that 40 percent of companies plan to upgrade their hardware and software in 1996, a record rate.

The study also investigated similarities and differences between US and European technology purchasing behavior in 1995.

The findings emerged from interviews conducted with 500 sites evenly selected across France, the UK, Germany, and the US, and the information was presented by CII president Robert G. Brown at the 1995 EuroChannels Conference held at Disneyland Paris.

CII's survey asked whether companies were intending to upgrade their PC hardware and software technology in 1996, and an unprecedented 40 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  stated that they already had upgrade plans. Productivity improvement applications were by far the strongest motivator, mentioned by 60 percent of those planning technology upgrades. Communications/workgroup and departmental applications were a distant second choice at 30 percent.

The survey also investigated the technology purchasing process Purchasing Purchasing is the formal process of buying goods and services.

The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout

The process usually starts with a 'Demand' or requirements
 and uncovered a global decline in centralization cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
: in 1995, 50 percent of respondents reported that one IT professional or a small group of IT professionals made the buying decisions, down from 70 percent in 1994.

Increasingly, the trend appears to be for IT, functional managers, and Finance all to participate actively, with decisions by IT committees on the rise. The importance of IT's role is increasing, CII suggests, because of the increasing importance of information technology in business, while the stronger decision-making role of functional managers indicates the growing influence of end users. Finance obviously plays a dominant role in setting budgets.

CII categorized cat·e·go·rize  
tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es
To put into a category or categories; classify.



cat
 respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests.  organizations into three groups. "Leaders" were defined as having at least 30 percent Pentium PCs installed or using Windows 95 or Macintosh Power PCs. "In Betweens" had fewer than 30 percent Pentiums or had Macintoshes other than Power PC. All other sites fell into the "Slow-to-Go" category.

CII's research determined that the UK and France have overall technology adoption profiles that are roughly equivalent, while Germany is farther advanced, approaching US levels. However, the differences are greater among the "Slow to Go" respondents than the "Leaders," suggesting that the proportion of early adopters of technology tends to be stable from country to country.

Technology Adoption Levels by Country

Slow to Go In Betweens Leaders United Kingdom 49% 25% 26% France 51% 30% 19% Germany 35% 38% 26% United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.   34% 35% 30%

Source: CII, 1995

With regard to technology resellers, CII found that the less experience respondents claimed, the more influence resellers had. Novices had the highest expectations of service and support from their resellers; expectations fell off sharply as users became able to control their own destinies.

The CII research reveals interesting differences among countries in the use and purchase of technology. For example, desktop computer penetration is deepest in the US: of all PCs consumed in 1995, 79 percent were desktop units, as opposed to portables or servers. In France, 73 percent were desktops; in the UK, 70 percent; and in Germany, 68 percent were desktops.

The survey participants who stated that they were not planning significant upgrades were further queried about how vendors might motivate them to upgrade their hardware or software. The results varied considerably from country to country. For software, price was a much stronger factor in the UK, France, and the US than in Germany, where productivity improvement was most important. For hardware, price was again the strongest factor for the UK, France, and the US. Productivity was a negligible This article or section is written like a personal reflection or and may require .
Please [ improve this article] by rewriting this article or section in an .
 concern in France and the US, but relatively important in Germany and the UK.

How Vendors Can Motivate Software Upgrades

Good Prices Support Training Improve Productivity United Kingdom 43% 26% 17% 13% France 37% 7% 5% 2% Germany 11% 3% 0% 21% United States 32% 4% 4% 6%

Source: CII, 1995

How Vendors Can Motivate Hardware Upgrades

Good Prices Support Training Improve Productivity United Kingdom 52% 17% 12% 19% France 35% 7% 7% 3% Germany 13% 3% 0% 13% United States 24% 2% 2% 0%

Source: CII, 1995

The sites surveyed included end-users from the top 10 percent of private-sector PC-using sites taken from CII's Installation Database, and vendors from CONTEXT's reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  database. CII's Installation Database contains sales and marketing information on a variety of computer and communications hardware, software and services installed and planned at more than 250,000 business sites in the US, Canada and Europe. CII's researchers looked at current and planned buying activity, the buying process, and end-users expectations of vendors. With headquarters in London, CONTEXT provides its customers with volume sales information for printers and PCs in the United Kingdom, France and Germany, with coverage of other major European countries to follow in the near future. In addition, CONTEXT provides pricing information on PCs, printers, software, workstations, midrange midrange Epidemiology The halfway point or midpoint in a set of observations; for most data, MR is calculated as the sum of the smallest observation and the largest observation, divided by 2; for age data, one is added to the numerator; a midrange is usually  systems, plotters, scanners and networks across Europe.

Computer Intelligence InfoCorp, a Ziff-Davis Publishing Company, is the leading source of fact-based information for the computer and communications industries communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. . CII's extensive research capabilities provide a wide variety of products and services that help computer and communications companies Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D.  sell and market more effectively. All of the company's products and services are based on proprietary information databases built and maintained by CII specialists. Headquartered in La Jolla, Computer Intelligence InfoCorp has offices in Cambridge, Mass.; Farmington, Conn.; Mountain View, Calif.; and Europe. Samples of CII s extensive market data and research results, timely commentary from industry authorities and previews of upcoming technology events are available on the company s Home Page on the World Wide Web (http://www.compint.com).

CONTACT: Judith Vanderkay or Stacy Karp,

Rogers Communications Rogers Communications Inc. (TSX: RCI.A, TSX: RCI.B, NYSE: RCI) is one of Canada's largest communications companies, particularly in the field of wireless communications and cable television, with additional telecommunications and mass media assets. Edward S.  (617) 224-1100,

or Mark Fisher This article is about the British politician. For others, see Mark Fisher (disambiguation).
Mark Fisher (born October 29, 1944) is a British politician.
, Computer Intelligence InfoCorp (619) 535-6730
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 30, 1996
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