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CIGNA Uses Social Media to Deliver Health and Wellness Messages.


BLOOMFIELD, Conn. -- Did you know that sleep can be exercise? Or that it's a good idea to look high and low on grocery shelves to find the best values? Or that some stress can actually be good for you?

CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America)  (NYSE NYSE

See: New York Stock Exchange
:CI), a global health service company, answers these questions in a series of "In the Know" videos about exercise, healthy eating on a budget, and stress. The videos, plus additional information on these topics, are available to the public on CIGNA's "It's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to feel better" Web site: http://www.itstimetofeelbetter.com/know_stuff/intheknow.html. The videos are also posted on YouTube: http://www.youtube.com/itstimetofeelbetter

Over the past several months CIGNA has also created a series of podcasts on a wide range of health, wellness and insurance topics such as how to save money on health care costs, the myths of mental health, and how to weather the economic storm.

The videos and podcasts are part of CIGNA's strategy to meet its customers where they are, and that means using a variety of media to communicate with people through the Web, Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts.  and Facebook.

And for the record - yes, sleep can be exercise, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 CIGNA exercise expert Nicolette Shriver shrive  
v. shrove or shrived, shriv·en or shrived, shriv·ing, shrives

v.tr.
1. To hear the confession of and give absolution to (a penitent).

2.
. " A good night's sleep can increase your metabolic function Metabolic function
Those processes necessary for the maintenance of a living organism.

Mentioned in: Stress Reduction
 just as effectively as a workout at the gym," Shriver says in her video.

About CIGNA

CIGNA (NYSE:CI), a global health service company, is dedicated to helping people improve their health, well-being and security. CIGNA Corporation's operating subsidiaries provide an integrated suite of medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident and disability insurance, to approximately 46 million people throughout the United States and around the world. To learn more about CIGNA, visit www.cigna.com. To sign up for email alerts or an RSS feed of company news, log on to http://newsroom.cigna.com/section_display.cfm?section_id=18.
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jun 23, 2009
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