CIGNA Partners with Medialink to Capture Prestigious PRSA Silver Anvil; Award Latest Industry Honor for Medialink.

Business Editors

NEW YORK--(BUSINESS WIRE)--June 10, 2003

A partner in CIGNA Corp.'s campaign, "Employee Benefits Leadership: CIGNA Takes Measure of the American Workplace," Medialink Worldwide Incorporated (Nasdaq: MDLK) shared honors with CIGNA, Weber Shandwick, KRC and Blue Marble, Inc. in accepting a Silver Anvil Award at the Public Relations Society of America gala event June 5, 2003, in New York. The award represents the very best in public relations practices.

The Silver Anvil is the 19th industry honor received in 2003 by Medialink, a global leader in providing news and media services for professional communicators.

As the broadcast partner in the CIGNA public relations campaign to reach Americans making health care decisions, Medialink produced and distributed three English and three Spanish audio news releases and one video news release that issued information gleaned from CIGNA's survey regarding awareness of health plan services.

"It is a tremendous honor for our public relations efforts to be recognized with a PRSA Silver Anvil," said Wendell Potter, CIGNA vice president for corporate communications. "The award reflects CIGNA's vision for communicating with our valued audiences, and our success in working closely with partners like Medialink who help us achieve that vision."

Earlier this year, Medialink's broadcast work was recognized in several prestigious competitions, for a total of 16 awards to date. Medialink's celebrated video production unit added to its history of distinction by winning other awards recognizing outstanding film and video productions and non-network television programming, including SABRE, International U.S. Film and Video, Telly and Videographer awards.

Production and public relations evaluation work by other Medialink business units were also honored earlier in 2003. Medialink Photography won its respective SABRE award category and two public relations measurement programs developed by Delahaye, the communications research division of Medialink, were recognized with SABRE certificates of excellence.

"These award-winning projects were seen by audiences on television stations and in publications across the country or reviewed internally by senior business strategists, attesting to the caliber of Medialink's teams and the impact of their work," stated Laurence Moskowitz, chairman, president and chief executive officer of Medialink. "We are gratified by the continuing industry support and honored to have been recognized for our unique ability to create compelling public relations images, deliver them to the media with impact, and prove and evaluate results."

About Medialink:

Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has offices throughout the United States and an international hub in London.

For additional investor and financial information, please visit the recently launched Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures may adversely affect our operations and financial results; the absence of long term contract with customers and vendors; and increased competition may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.