CIGARETTE FIRM MILKS PR EFFORT.Byline: Associated Press A new advertising campaign by tobacco giant Philip Morris is raising eyebrows in America's dairy land. The company that sells Marlboro cigarettes and dozens of other brands says milk drinkers can run as much of a risk of getting lung cancer lung cancer, cancer that originates in the tissues of the lungs. Lung cancer is the leading cause of cancer death in the United States in both men and women. Like other cancers, lung cancer occurs after repeated insults to the genetic material of the cell. as people exposed to secondhand smoke sec·ond·hand smoke n. Cigarette, cigar, or pipe smoke that is inhaled unintentionally by nonsmokers and may be injurious to their health if inhaled regularly over a long period. Also called passive smoke. . The company is using print ads and the Internet in Europe to compare the health risks of secondhand smoke exposure to those posed by milk, diets high in saturated fat saturated fat, any solid fat that is an ester of glycerol and a saturated fatty acid. The molecules of a saturated fat have only single bonds between carbon atoms; if double bonds are present in the fatty acid portion of the molecule, the fat is said to be , cookies and chlorinated chlorinated /chlo·ri·nat·ed/ (klor´i-nat?ed) treated or charged with chlorine. chlorinated charged with chlorine. chlorinated acids some, e.g. water. State Agriculture Secretary Alan Tracy said the report ``does not make any intuitive sense.'' Milk producers and scholars in Wisconsin say they doubt the campaign will hurt milk sales. ``Milk in general has a fairly strong, wholesome image, and I think people still believe in that,'' said Jason Demeny, sales manager, Wisconsin Whey whey liquid residue from milk after the removal of cheese curds in the manufacture of cheese. An excellent protein supplement but difficult to handle in the liquid form, except to pigs maintained close to the cheese factory. Dried whey is easy to handle but processing costs are high. International. ``Honestly, one study like this is not going to have a very dramatic effect, especially if it's found to have been somebody like Philip Morris who was behind it.'' Likewise, UW dairy technology scholar Norman F. Olson said he believes ``the average consumer is going to see through this apparent weak linkage.'' Philip Morris representatives deny they're trying to say that cookies, milk or water treated with chlorine are a health risk. ``It would be ludicrous to suggest that one biscuit or a glass of milk a day is a real risk and should be banned,'' said David I. Greenberg, vice president of corporate affairs for the company's European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the European Community operations. ``But opponents of smoking want to ban secondhand tobacco smoke, even though the evidence on relative risk is even weaker.'' |
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