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CIENA Wins Award for Top-notch Customer Service Tools.


LINTHICUM, Md.--(BUSINESS WIRE)--Aug. 10, 1999--

CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 Magazine Honors CIENA's Web-based

SmartTools(TM) as Top 50 Intranet Site

CIENA Corporation Ciena Corporation NASDAQ: CIEN develops and markets communications network platforms and software, and offers professional services. The Company's broadband access, data and optical networking platforms, software tools, and global network services support worldwide telecom  (Nasdaq: CIEN CIEN Ciena Corporation (stock symbol) ) today announced that CIO magazine has named CIENA's Web-based customer service system, SmartToolsTM, a 1999 CIO Web Business 50/50 winner for online business excellence.

Web Business 50/50 awards are presented annually by CIO magazine to 50 Internet sites and 50 intranet and extranet sites that go beyond customary Web practices.

"CIENA's customer service mantra mantra (măn`trə, mŭn–), in Hinduism and Buddhism, mystic words used in ritual and meditation. A mantra is believed to be the sound form of reality, having the power to bring into being the reality it represents.  is `people by name, products by serial number.' In a collaborative effort across several CIENA teams, we have developed a Web-based interactive customer service and tracking system that truly serves that philosophy," said Patrick Nettles net·tle  
n.
1. Any of numerous plants of the genus Urtica, having toothed leaves, unisexual apetalous flowers, and stinging hairs that cause skin irritation on contact.

2. Any of various hairy, stinging, or prickly plants.
, CIENA's president and chief executive officer. "We're pleased with CIO's recognition of this achievement, but even more rewarding is the knowledge that CIENA's SmartTools enable us to provide world-class customer service and support."

"An equipment provider's ability to support its customers' networks has a direct bearing on a carrier's operating costs operating costs nplgastos mpl operacionales  and therefore is becoming an increasingly important criterion in the purchase decision process," said Gary Smith Gary Smith may refer to:
  • Gary Smith (Realtor Albuquerque NM)
  • Gary Smith (CEO of Ciena corporation)
  • Gary Smith (Irish Bassist)
  • Gary Smith (singer with Emencity)
  • Gary Smith (sportswriter)
  • Gary Smith (record producer)
  • Gary Smith (guitarist)
, CIENA's senior vice president, worldwide sales. "CIENA's SmartTools enable our technical support engineers to track operational trends and predict problems before they occur, facilitating scheduled network maintenance, reducing operational costs and increasing network availability. All of which means more efficient network performance for our customers."

Four SmartTools provide CIENA's technical support engineers with knowledge that eliminates much of the information gathering that occurs when customers call for technical support. The Web-based SmartTools provide a detailed, graphic roadmap of each customer's network with point-and-click details down to each module by serial number and software load. The system's interactive database of all installed equipment allows CIENA engineers to correlate issues across customers, track trends, and deliver predictive maintenance Predictive maintenance (PdM) techniques help determine the condition of in-service equipment in order to predict when maintenance should be performed. This approach offers cost savings over routine or time-based preventive maintenance because tasks are performed only when , in many cases before a real problem occurs.

In addition, SmartTools provides a detailed history of each piece of CIENA equipment, tracked by serial number from manufacture through installation and network life cycle. The system even tracks interactions between CIENA, its customers and their equipment allowing employees to be automatically paged or e-mailed with customer service reports.

"CIENA is proud to recognize the teamwork and dedication that went into building an intranet system so easy to use that it requires no user documentation and no user training," Nettles said. "The resulting set of interactive customer-service tools makes it much easier for our support engineers to help solve customers' network problems before they happen and to provide regular operational, statistical and performance reports on customers networks - yet another way CIENA gives its customers an edge in the marketplace."

In February, a study of telecommunications carriers conducted by Yankelovich Partners named CIENA as the industry leader in delivering service and support to customers.

ABOUT CIENA:

CIENA Corporation's market-leading optical networking Communications between computers, telephones and other electronic devices using light. An optical network is far more reliable and has far greater potential transmission capacity than networking in the electrical domain. See optical fiber.  systems form the core for the new era of telecommunications networks worldwide. CIENA's LightWorks(TM) architecture changes the fundamental economics of service-provider networks by simplifying the network and reducing the cost to operate it. Additional information about CIENA can be found at http://www.ciena.com.

NOTE TO INVESTORS:

Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 in this release are based on information available to the Company as of the date hereof. The Company's actual results could differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with the Company's business, which include the risk factors disclosed in Exhibit 99.1 to the Company's Form 8-K Form 8-K

The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock.


Form 8-K

See 8-K.
 filed with the Commission on July 21, 1999.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 10, 1999
Words:581
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