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CIE-RP And Disney Form Strategic Theatrical Partnership to Reach Argentine Live Entertainment Market.


BUENOS AIRES Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. , Argentina--(BUSINESS WIRE)--Aug. 13, 1998--

- La Bella y La Bestia to Open Nov. 26 at Renovated Teatro Opera in Buenos Aires -

CIE-RP, the leading live mass entertainment joint venture in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , announced that, in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 with Walt Disney Theatrical Walt Disney Theatrical Productions, informally known as Walt Disney Theatrical, is the stageplay and musical production arm of The Walt Disney Company. It advertises as Disney on Broadway in New York City, and Disney on Stage in London and Melbourne.  Productions, it will begin performances on Nov. 26 of the long-running Broadway and Mexico City musical hit, La Bella y La Bestia (Beauty and the Beast Beauty and the Beast is a traditional fairy tale (type 425C -- search for a lost husband -- in the Aarne-Thompson classification). The first published version of the fairy tale was a meandering rendition by Madame Gabrielle-Suzanne Barbot de Villeneuve, published in ). With box office revenues of more than US$12 million in Mexico City, where the show -- presented by CIE-RP majority partner CIE (Commission Internationale de l'Eclairage, International Commission on Illumination, Vienna, Austria, www.cie.co.at) An international organization that sets standards for all aspects of lighting and illumination, including colorimetry, photometry and the measurement of visible and  -- closed after more than 420 sold-out performances seen by 700,000 spectators at Teatro Orfeon, it is projected that the all-Argentine cast production of La Bella y La Bestia will yield comparable results.

The entire production will be overseen by members of the same creative team that developed the 1994 New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 show, whose strict quality standards earned them four Tonys, Broadway's top honor. "This musical will be completely different and on a scale that has never before been seen in South America," observed Federico Gonzalez, the general manager of MAT Theatrical & Entertainment, the entertainment division of CIE and CIE-RP.

CIE and CIE-RP have exclusive rights for the Spanish-language production of all Disney's theatrical shows in their respective local markets.

"We are realizing here the initial benefits of the union formed between the Rock & Pop organization, CIE of Mexico and the globally renowned Disney Company," added Daniel Grinbank, founder of Rock & Pop and President of CIE-RP.

At a Buenos Aires press conference announcing the new cast, Ron Kollen, vice president of Marketing for Disney Theatrical Productions said, "It's very important for the Disney Company because it allows us to be in cities and foreign countries where we have no theme parks and provide live entertainment for families to experience together."

Alejandro Soberon, CIE Chairman and Chief Executive Officer said, "It is our great pleasure to announce the continuance of this well-received Disney family musical in Mexico City to Buenos Aires through our new CIE-RP joint venture. We are expanding our efforts to bring the best international entertainment to the combined markets of Mexico, Argentina, Chile and Brazil."

This strategic collaboration with Disney is the first in a planned series of high-profile live entertainment ventures by CIE-RP. Since buying the Art Deco style Teatro Opera in Buenos Aires in March, CIE-RP is completing its renovation, funded via a US$60 million share offering program by its 70% owner CIE. In addition, part of these funds enabled CIE-RP to acquire the remaining 50% that it did not already own of the Buenos Aires Zoo The Buenos Aires Zoo covers 18 hectares in the neighbourhood of Palermo in Buenos Aires, Argentina. The Zoo contains 89 species of mammals, 49 species of reptiles and 175 species of birds, with a total of over 2,500 different animal species. . The remaining funds from the US$60 million offering will be used by CIE to finance future regional business opportunities.

Jorge Gonzalez, general manager of CIE-RP, added: "With our newly opened office here in Buenos Aires, combined with the resources of our CIE parent, we look forward to introducing our audiences throughout the Southern Cone to the very best international entertainment available."

Company Description

The company, which is traded on the Bolsa Mexicana de Valores The Bolsa Mexicana de Valores or BMV is Mexico's only stock exchange. It is headquartered on the prestigious Paseo de la Reforma in central Mexico City, is the second important Stock Exchange in Latin America, behind the São Paulo Stock Exchange - Bovespa.  under the symbols CIE B and CIE L, boasts strategic alliances in Latin America with Disney, TicketMaster and Sitel. Beyond providing managerial, promotional and servicing activities for the majority of professional soccer teams and stadiums in Mexico The following is a list of stadiums throughout Mexico. Football (soccer)

Main article: List of football stadia in Mexico
  • Estadio Azteca – Mexico City
  • Estadio Azul – Mexico City
, CIE also has developed opportunities with the NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
, the NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 and The Davis Cup.

As the leading live entertainment company in the Latin American region, CIE has established a unique vertical integration structure which encompasses such activities as events booking and promotion; venue and sponsorship management; computerized ticketing distribution and the sale of souvenirs, related promotional merchandise and food and beverages. CIE is also involved in other complementary activities such as trade and consumer exhibitions, the operation of amusement parks and telemarketing services.

Formed in March 1998, the Buenos Aires-based CIE-RP joint venture, owned 70% by CIE and 30% by Rock & Pop, is the leading regional live entertainment provider, with operations in Argentina and Chile. CIE-RP presented The Rolling Stones' Bridges to Babylon tour to sold-out audiences in Buenos Aires, Rio de Janeiro Rio de Janeiro, city, Brazil
Rio de Janeiro (rē`ō də zhänā`rō, Port. rē` thĭ zhənĕē`r
 and Sao Paolo this past April.

CIE-RP's five business units are Teatro Opera, Buenos Aires' most prestigious theater; the Buenos Aires Zoo; DG Medios y Espectaculos and DG Producciones, the leading event promotion companies in Argentina and Chile; one AM radio station, and the well-known Rock & Pop FM radio station in Buenos Aires.

   CONTACT: U.S. Media
             Manning Selvage & Lee
             Mark D. Harrop, 212/213-7175
             or
             Spanish-Language and Latin American Press:
             Marcela Gomez, Corporacion

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Publication:Business Wire
Article Type:Article
Geographic Code:3ARGE
Date:Aug 13, 1998
Words:752
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