CIDCO Selects IMA for Sales and Customer Service Applications.

SHELTON, Conn--(BUSINESS WIRE)--Sept. 15, 1998--

High Technology Manufacturer to Increase Telesales and

Customer Account Management Activity Using IMA Solutions

IMA (NASDAQ:IMAA), a global provider of front office customer interaction software for call center automation, announced that CIDCO, Inc., the "Communications and Information Delivery Company," (NASDAQ:CDCO) has licensed and is implementing IMA's EDGE(R) customer interaction software for their Morgan Hill, Calif.-based call center operation.

CIDCO is the number one supplier of Caller ID products in the United States, with a market share of over 80 percent. Key products include a line of feature telephones for residential use along with accessory Caller ID products. The EDGE system will automate CIDCO's 150 agents in an inbound call environment, and will integrate with the company's custom fulfillment software.

Currently processing approximately 3.5 million calls per year, the center handles customer account management and direct telesales of the company's line of unique communications and information delivery products. Through EDGE, CIDCO will improve the consistency of call handling efforts and increase productivity levels by taking advantage of EDGE's robust CTI interface, scripting, and advanced reporting functions.

The integration capabilities available to CIDCO with EDGE proved to be a major differentiator from the competition, according to Shirley Karabian, CIDCO's director of call center operations. "We found EDGE to be unique in its ability to provide all the key characteristics we were looking for in a customer interaction software product," said Karabian. "The system can easily integrate with our existing custom software, yet is so modifiable we can customize applications to meet all of our needs -- it gave us the best of both worlds."

"CIDCO is making a true investment in its customers by building a state-of-the-art interaction center with EDGE to handle their sales and service needs," said Kian Saneii, vice president of worldwide marketing for IMA. "With CIDCO's ongoing commitment to customer satisfaction, we view our relationship as a partnership that will grow in parallel with their continued success in the marketplace."

About CIDCO Inc.

CIDCO Incorporated (NASDAQ:CDCO) is a leading innovator in advanced telephony products -- from Caller ID equipment to Internet-enabled telephones -- which support intelligent network services being offered by telephone companies and Internet service providers. It is a leading supplier of Caller ID in the United States and has sold over 21 million products, including Caller ID display units, network feature telephones, advanced cordless telephones, and smart screen phones utilizing ADSI technology. CIDCO's products are provided to telephone subscribers through a variety of channels, which include distribution arrangements with leading telephone companies worldwide and numerous retail outlets. Call CIDCO at 408-779-1162.

About IMA

IMA is a global leader in front office customer interaction solutions for call centers used for sales, marketing and customer service. The company's Web- and CTI-enabled software helps companies maximize the revenue- and loyalty-generating potential of each customer contact. IMA is the choice of over 400 leading organizations including Bose Corporation, Dakotah Direct, Lloyds TSB Bank, Pacific Gas and Electric, SNET and Xerox. IMA has headquarters in Shelton, Conn., offices in Atlanta, Chicago, Dallas, Frankfurt, Irvine, London, Melbourne and Paris, and representatives worldwide. More information about IMA's products and services can be found on the World Wide Web at www.imaedge.com, requested via e-mail at [e-mail], or by calling 1-800-776-0462.

NOTE: IMA and EDGE are registered trademarks of IMA. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

Except for the historical information contained in this announcement, the matters discussed in this announcement are "forward-looking statements" (as that term is used in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the "Risk Factors" stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, and August 14, 1998, the Company's Annual Report on Form 10-K dated March 30, 1998, as well as to the Company's periodic and current reports as they are filed with the SEC.

CONTACT: IMA

Bob Ventresca

203/925-6878

[e-mail]

or

Jacobs & Prosek

Janette Baxter/Jill Klimack

203/378-1152

[e-mail]