CIDCO More Than Doubles MailStation Subscriber Base in Q3; With the Launch of a National TV Campaign in October, CIDCO Plans For Strong Q4.Business Editors/High-Tech Writers MORGAN HILL, Calif.--(BUSINESS WIRE)--Oct. 4, 2000 CIDCO CIDCO City and Industrial Development Corporation (Mumbai, India) Incorporated (Nasdaq:CDCO CDCO Curriculum Design, Content and Organization CDCO Classified Document Control Office ), a worldwide leader in personal Internet communications products, announced today that it more than doubled its subscriber base in Q3 to 36,800, adding 19,400 new customers. Rapid subscriber growth of 130 percent in Q3 as compared to Q2 is attributed to the growing success of its marketing and retail strategy. Based on the increasing consumer demand for MailStation, CIDCO shipped over 45,000 units in Q3 to its retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → . To further accelerate demand, CIDCO has launched a national television campaign targeted at consumer households. With over 10,000 retail storefronts nationwide selling the MailStation, combined with its television and promotional strategies, the company is positioned for substantial growth during the Q4 holiday season. "With the launch of our national television campaign in October, we will continue to accelerate demand for MailStation and begin branding CIDCO going into the holiday season," said Howard Leyda, vice president of worldwide marketing. "We feel that the combination of our aggressive advertising and promotional campaigns with our widespread presence in the top retail outlets, will afford us a very successful fourth quarter." EMAIL See e-mail. FOR THE FAMILY CIDCO's industry leading MailStation is gaining stature as the appliance of choice in the home, giving families the option of accessing email from any room in the home. The MailStation is now being incorporated into today's home and is used in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with the PC where more than one adult, often female, is an avid email user. To meet the growing demand and popularity of email and Internet appliances Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. , CIDCO has chosen to focus on the expansion and development of this class of product offerings. The rapid increase in subscribers as well as placement of the MailStation by key retail storefronts, indicates the success CIDCO will have as a result of its new business focus. THE MAILSTATION DELIVERS SIMPLICITY AND AFFORDABILITY The MailStation offers instant access to email on demand with portability, convenience, and affordability not found in traditional PCs, or less functional Internet appliances. Designed for flexible communication used anywhere in the home, the MailStation comes ready to use out of the package; just plug it in to a standard phone jack and power it up and you are ready to send and receive email from family and friends. Email is delivered simply and automatically with the touch of the MailStation's "Get Email" button. The MailStation is available at many popular retail outlets including Target, Radio Shack See RadioShack. , Best Buy, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Staples, Kmart and CompUSA. ABOUT CIDCO INCORPORATED CIDCO Incorporated (Nasdaq:CDCO), founded in 1988, is a worldwide leader in personal Internet communications products and services that empower consumers to communicate simply and easily over the Internet. CIDCO introduced its first Internet appliance in 1998 for a world moving into the developing Internet appliance era and is extending this vision to devices that will make e-mail and other internet based information readily available to consumers that don't have access to traditional computers or who prefer the convenience of e-mail when and where they want. As the innovator of caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. and having originated the E-mail Internet appliance category with the launch of the MailStation, CIDCO takes a unique approach with its offerings by providing integrated products and services in a seamless manner. CIDCO allows for a better user experience through this approach, and as a result its industry leading MailStation is gaining stature as the device of choice amongst those seeking simple, convenient, and affordable electronic communication as illustrated by the rapidly growing user base. The company is headquartered in Morgan Hill, California Morgan Hill (IPA: /ˈmɔrgɨn ˈhɪl/) is a city located in the southern part of Santa Clara County, California, USA. at the south end of Silicon Valley. For additional information, visit www.CIDCO.com or call (408) 779-1162. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement under the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995 This news release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. or predictions. These statements represent our judgment as of this date and are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed in such forward-looking statements. Potential risks and uncertainties include, without limitation, those associated with economic conditions both domestic and international in the internet and internet appliance industry, failure to successfully implement a national retail distribution channel and a brand marketing campaign, failure to obtain the estimated subscriber growth discussed above, competitive factors, lower than expected consumer product acceptance, technological and business difficulties, government regulations and delays or other problems with product development. These and other factors are discussed in more depth in CIDCO, Inc. filings with the SEC, copies of which may be accessed through the SEC's World Wide Web site at http://www.sec.gov. Note to Editors: MailStation and CIDCO are trademarks of CIDCO Incorporated. All other trademarks are the property of their respective owners. |
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