CIC announces enhanced version of its AnalytiX database marketing software.ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sept. 16, 1996--Customer Insight Co. (CIC CIC circulating immune complexes. CIC Circulating immune complexes. See Immune complexes. ), a leader in stand-alone and client/server database marketing software and services, today announced the availability of AnalytiX release 2.3. The software includes several features and enhancements to enrich its information analysis capabilities and ease of use. AnalytiX, CIC's flagship software product, is a high-performance, analytical database marketing system that enables users to analyze valuable client data on their own desktop, and offers insight that helps drive successful business strategies and tactics. "CIC is giving companies a strategic advantage by opening the window to information that will increase their understanding of their business, customers and best strategies," said Tery Larrew, president of CIC. "The power of AnalytiX lies in understanding the customer base and predicting future buying behavior," said Carol Post, vice president of marketing for CIC. "With this data, our users become 'power marketers,' with the knowledge to know where to maximize their investment, whether it be acquisition and retention programs, product enhancements or improved service levels." AnalytiX 2.3 delivers additional analytical and segmentation capabilities The new version's enriched capabilities include added report flexibility, advanced modeling techniques, and improved direct mail tools. With the new Analytical Report Template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the (ART), non-technical users can select from multiple report options to build customized reports, giving them more power to create sophisticated reports without understanding the underlying programming technology. This advanced version of AnalytiX has also eliminated the time-consuming data preparation process often associated with completing advanced data models. A new Statistical Modeling Interface gives AnalytiX users an easy way to manipulate, analyze and export data to the third-party SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. statistical modeling package to complete statistical analysis. In addition, AnalytiX delivers enhanced direct mail tools to make it easier to group and track household activity over a specified time series. Group Sets allow users to create a static sample of the database to which they can compare purchase behavior over time. Release 2.3 also contains a Decoy DECOY. A pond used for the breeding and maintenance of water-fowl. 11 Mod. 74, 130; S. C. 3 Salk. 9; Holt, 14 11 East, 571. Manager that automatically seeds mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new to ensure rental integrity. "Ease of use" is a major focus in release 2.3 The enhanced ease-of-use features include the ability to view multiple tables simultaneously, create table queries simply and automatically assign segmentation codes. With AnalytiX, users can recall and query against multiple tables, offering a dynamic, data comparison tool. In addition, release 2.3 has taken advantage of its Windows-based structure by enabling the toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the functionality for query management. Users can enter and edit field descriptions, filter fields from view and take advantage of toolbar menus to cut, copy, paste, save and print query expressions. The autosequencing function in release 2.3 also makes database segmentation faster and easier. This segmentation scoring capability assigns mail keys and segment codes to facilitate mass customization of special offers. "The AnalytiX system is designed specifically for marketers," said Greg Schwartzkopf, CIC's manager of product marketing. "It is built on a database engine that delivers power and performance and a suite of application modules that supports the power marketing concept." Company Information CIC, headquartered in Englewood, is the leading supplier of stand-alone and client/server database marketing software, including the AnalytiX system. The company supports approximately 2,000 installations of its products in a variety of industries, including cable television, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , entertainment, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , healthcare, newspaper, publishing, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and travel. Founded in 1986, CIC is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Metromail Corp. Metromail Corp. (NYSE NYSE See: New York Stock Exchange :ML) is a leading provider of direct marketing and reference products and services in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and United Kingdom. Metromail helps its customers identify and reach targeted audiences, utilizing its comprehensive consumer database encompassing 90% of U.S. households, providing powerful database marketing software and related services, and operating the nation's largest direct mail production facilities. Metromail's 3,200 employees generated 1995 revenues of $237 million. The company is headquartered in Lombard, Ill. -0- Note: Copyright 1996. AnalytiX is a registered trademark of Customer Insight Co. All other product names are trademarks of their respective holders. CONTACT: Customer Insight Co. Kimberly Rosengren, 303/705-1113 or Mesa Communications Lisa Wilson Lisa Marie Wilson (born April 14, 1980) is a beauty queen and singer from Rome, Georgia who has competed in the Miss USA pageant and appeared on American Idol. Wilson won the Miss Georgia USA 2006 title in a state pageant held in Newnan in late 2006. , 303/740-0473 wilsonlis@aol.com |
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