CIC announces Windows-based database marketing software; new system tailored to the needs of small- to mid-sized marketing databases.ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sept. 30, 1996--Customer Insight Co. (CIC CIC circulating immune complexes. CIC Circulating immune complexes. See Immune complexes. ), a Metromail company and leader in stand-alone and client/server database marketing software and services, today announced Explore(TM), the first Windows-based marketing customer information file (MCIF MCIF Marketing Customer Information File MCIF Marketing Central Information File MCIF Miniature Card Implementers Forum ) designed specifically for the needs of small- to mid-sized marketing databases. The first application of the industry-specific database marketing software has been tailored to banking and financial institutions, with future versions to address the individual needs of CIC's diverse vertical markets. Explore allows users to perform market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , customer and promotion tracking, profitability analysis and in-depth market research. The system is sold as a standard, turn-key, pre-packaged software See software package. for ease of use. It is available for stand-alone or networked environments, which allow simultaneous access to the database. "Customer Insight Co. has been a leader in marketing customer information file systems since its inception in 1986," stated Tery Larrew, president of CIC. "We recognize that small- and mid-sized companies need access to the same database marketing solutions available to larger corporations to maintain a competitive edge. Explore responds to that need." Explore is based on the same underlying technology as the company's AnalytiX(R) System software, which is designed for companies with large databases. Explore and AnalytiX are compatible systems, which allows an easy transition to AnalytiX to take advantage of its high-end flexibility and functionality. "Explore has enhanced targeting and segmenting features, as well as graphical reporting capabilities unparalleled in the industry," said Carol Post, vice president of marketing. Based on feedback from CIC's customer advisory board, the first release of Explore features industry-specific database structures, including standard fields and report modules, tailored to the needs of small- and mid-sized banking and financial institutions. The system's 15 tightly integrated modules enable users to generate ad-hoc queries, create sophisticated reports, segment customers, perform profitability analyses, modify the database, append To add to the end of an existing structure. external data and export data for use in other applications. In addition, the program has graphical reporting capabilities to allow the point-and-click generation of reports ranging from simple frequency distributions to complex cross-tabulation reports. The powerful query language A generalized language that allows a user to select records from a database. It uses a command language, menu-driven method or a query by example (QBE) format for expressing the matching condition. of Explore enables flexibility in analysis of any combination of customer data. The software also features enhanced "householding," an imperative capability for any sophisticated marketing program requiring the correlation of customer relationships. Explore facilitates analysis at both the account level and household level, resulting in greater accuracy in targeting and tracking. Operating and System Requirements To be used efficiently, all computer software needs certain hardware components or other software resources to be present on a computer system. These pre-requisites are known as (computer) system requirements and are often used as a guideline as opposed to an absolute rule. In a stand-alone environment, Explore runs on a Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. Server. In a client/server environment A networking environment that is made up of clients and servers running applications designed for client/server architecture. See client/server. , the server must be a Windows NT Server and the clients may run on a Windows NT Workstation, Windows '95, Windows 3.1, or Windows 3.11 operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . Pricing, Availability and Support Pricing for Explore starts at $75,000 and is based on the asset size of the institution. It is scheduled to ship in September. Training and telephone and remote access support are provided with the purchase of the software. Company Information CIC, headquartered in Englewood, Colo., is the leading supplier of stand-alone and client/server database marketing software, including the AnalytiX system. The company supports approximately 2,000 installations of its products in a variety of industries, including cable television, catalog, entertainment, financial services, health care, newspaper, publishing, telecommunications and travel. Founded in 1986, CIC is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Metromail Corp. Metromail Corp. (NYSE NYSE See: New York Stock Exchange :ML) is a leading provider of direct marketing and reference products and services in the United States and United Kingdom. Metromail helps its customers identify and reach targeted audiences, utilizing its comprehensive consumer database encompassing 90 percent of U.S. households, providing powerful database marketing software and related services, and operating the nation's largest direct mail production facilities. Metromail's 3,200 employees generated 1995 revenues of $237 million. The company is headquartered in Lombard, Ill. -0- NOTE TO EDITORS: AnalytiX and Explore are registered trademarks of Customer Insight Co. All other product names are trademarks of their respective holders. CONTACT: Customer Insight Co., Englewood Kimberly Rosengren, 303/705-1113 or Mesa Communications, Denver Heathere Evans, 303/973-5756 heatheree@aol.com |
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