CIBC World Markets Names Morse Vice President; Will Direct Branding, Advertising, Media Relations in New Position.Business Editors NEW YORK--(BUSINESS WIRE)--Dec. 15, 2000 CIBC World Markets CIBC World Markets is the investment banking division of the Canadian Imperial Bank of Commerce. It helps governments, large companies, and other large institutions obtain capital and credit and is a primary dealer in U.S. Treasury securities. announced today that it has named Eric Morse to the newly created position of Vice President of Marketing and Communications, CIBC World Markets, U.S. Region. Prior to being appointed to this position, Morse served as Managing Director-Marketing for CIBC CIBC Canadian Imperial Bank of Commerce CIBC Centres Interinstitutionnels de Bilan de Compétences CIBC Commonwealth Institute of Biological Control (Trinidad) CIBC Commercial International Brokerage Company Oppenheimer, the U.S. Private Client Division of CIBC World Markets Corp. In his new role with the company, Morse will direct all branding, marketing, advertising and communications activities for all CIBC businesses within the U.S. CIBC World Markets is a subsidiary of Canadian Imperial Bank of Commerce The Canadian Imperial Bank of Commerce TSX: CM NYSE: CM, better known to most customers as CIBC, is one of Canada's major banks. CIBC is classified as a Domestic Chartered Bank (Schedule I). , one of North America's largest banks with approximately US $185 billion in assets. "We are delighted that Eric has joined our team," said Paul Rogers Paul Rogers may refer to:
"Eric's assumption of this role comes at a time when we seek to achieve greater clarity regarding our brand in the U.S. and achieve greater coordination between various CIBC lines of business both within the U.S. and cross-border," said Robert Waite, Senior Vice President, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. & Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , CIBC. Prior to being named to this position, Morse served in a similar capacity for CIBC Oppenheimer for three years. Before joining CIBC, Morse was a Managing Partner of the Caber Group from 1994 to 1998, where he advised several financial institutions on marketing and branding strategy. From 1990 to 1994 he was Senior Vice President and Corporate Marketing Director for Fleet Financial Group. Morse is also a seasoned advertising and branding veteran, having worked in senior management at Arnold Advertising in Boston. Morse holds a bachelors degree in business from Skidmore College in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . He is a frequent speaker on financial services marketing strategy, appearing most recently at the Sloan School of Business at MIT MIT - Massachusetts Institute of Technology , and before audiences at the Bank Marketing Association and the Strategic Research Institute. He is president of the A.C. Ratshesky Foundation, a member of the Wellesley (Mass.) Country Club Board of Governors, the Annisquam Yacht Club and the Associated Grantmakers of Massachusetts. Morse is a resident of Wellesley, MA, with his wife Wendy and their three children. He's also spent the past seven years coaching in the Boston Area Youth Soccer League and is co-head timer for the Wellesley Swimming Association. CIBC World Markets is the global investment banking, securities brokerage and asset management arm of the Canadian Imperial Bank of Commerce, the eighth largest bank in North America. |
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