CHURCHILL DOWNS TO OFFER DAILY RACE PROGRAM ON THE INTERNET SITE.LOUISVILLE, Ky.--(BUSINESS WIRE)--May 3, 1996--Thoroughbred race fans will have access to the Churchill Downs Churchill Downs, Ky.: see Louisville. daily race program during the Spring Meet on "Virtual Churchill," the track's new Internet See Web 2.0 and Internet2. web site located at http://www.kentuckyderby.com. The on-line race program is a partnership between Churchill Downs, the world's most legendary race track and home of the Kentucky Derby Kentucky Derby One of the classic U.S. Thoroughbred horse races. It was established in 1875 and run annually on the first Saturday in May at Churchill Downs track in Louisville, Ky. With the Preakness and the Belmont Stakes, it makes up U.S. racing's coveted Triple Crown. , and Equibase, a national leader in equine information and racing results. Patrons will be able to purchase the daily race program complete with past performances and morning line odds for $2.00, the same price as an off-track program. All secure financial transactions will be conducted via CyberCash, the number one electronic financial transaction company on the World Wide Web. The race program will be available for the Kentucky Derby, Saturday, May 4, and every day of the Spring Meet through June 30. "From Louisville to Tokyo, race fans will be able to access the information and tools they need to make educated wagering choices," said Karl Schmitt, Vice President Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . This premium item is just one highlight of the on-line section dedicated to the serious handicapper hand·i·cap·per n. Sports & Games 1. One who assigns handicaps. 2. One who predicts the winners in a horserace, especially one who publishes such predictions as a guide for bettors. Noun 1. . Other FREE information race fans can enjoy includes race results, daily barnnotes, workouts, up-to-the-minute program changes, prerace analysis by Eclipse award-winning journalist John Asher, and much more. Virtual Churchill is a joint interactive project produced by Churchill Downs, Incorporated, Creative Alliance Advertising and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most of Louisville and MaxWeb of Lexington. CONTACT: Churchill Downs, Louisville Tricia Amburgey, 502/636-4460 E-Mail: info@kentuckyderby.com Internet: http://www.kentuckyderby.com |
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