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CHS Inc. and Land O'Lakes, Inc. (LOL) complete the repositioning of two of their Agriliance LLC joint venture businesses.


CHS Inc. and Land O'Lakes, Inc. (LOL) complete the repositioning of two of their Agriliance LLC joint venture businesses.

The Agriliance crop protection products business has been transferred to Land O'Lakes and the Agriliance wholesale crop nutrients business has been transferred to CHS.

LOL says the crop protection products business, led by Rod Schroeder, will be housed in a wholly owned subsidiary, Winfield Solutions, LLC, and will be closely aligned with the Land O'Lakes Seed division. The two businesses will leverage combined technical and marketing expertise in the implementation of a collaborative go-to-market strategy under a new WinField Solutions market identity.

CHS will integrate the crop nutrients business, under the leadership of Cheryl Schmura, into its Ag Business segment, which also includes grain and local retail operations. It will provide retailers and producers with primary crop nutrients (nitrogen, phosphorus and potassium). Its supply network includes a deepwater port at Galveston, TX, facilities at Memphis, TN, and 130 crop nutrients terminals.

Last summer, the two companies announced they were in exclusive negotiations exploring the sale of The Agronomy Company of Canada, ProSource One and Agriliance retail locations in the southern U.S. to a group which includes certain members of the Agriliance management team and financial backers. Those negotiations continue.

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Title Annotation:MARKETING NEWS
Publication:Agri Marketing
Date:Oct 1, 2007
Words:209
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