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CHRYSLER NAMES A.C. 'BUD' LIEBLER TO LEAD COMBINED MARKETING AND COMMUNICATIONS GROUP

 HIGHLAND PARK, Mich., Oct. 21 /PRNewswire/ -- Chrysler Corporation (NYSE: C) today announced the appointment of Arthur C. "Bud" Liebler as Vice President of Marketing and Communications, a new position. He had been Vice President of Communications since May 1990.
 In his new role, Liebler gains responsibility for all of Chrysler's Marketing activities, including brand, corporate, minority and dealer advertising; media operations; divisional merchandising; and product marketing plans. He retains responsibility for the Communications activities he already managed, including public relations, corporate communications, consumer and product research, and corporate merchandising.
 "We believe combining the Marketing and Communications functions will give us the best possible coordination of all of our internal and external messages and will ensure that we get consistent but appropriately targeted messages to each of our audiences," said Chrysler Chairman Robert J. Eaton. "At the same time, it will encourage an even closer working relationship between all of our communications functions and our platform teams. This is process improvement, pure and simple."
 Eaton said the move will create internal efficiencies that will enhance Chrysler's flexibility in all communications and that it is consistent with other consolidations and dual roles for senior officers. He said Liebler's background, both at Chrysler and before he joined the company, made him the best choice to head the newly combined organization.
 While continuing to report to Thomas G. Denomme, Executive Vice President and Chief Administrative Officer, on Communications activities, Liebler will also report to Theodor R. Cunningham, Executive Vice President - Sales and Marketing and General Manager - Minivan Operations, on Marketing programs.
 Two additional promotions were announced in conjunction with the new organization. Steven J. Harris, Director of Public Relations, and Michael K. Morrison, Director of Corporate Communications, were both named Executive Directors of their activities. No other personnel actions were taken.
 Liebler joined Chrysler in 1980 as Director of Corporate Merchandising and later held a number of executive positions in marketing and public relations before being named Vice President of Communications in 1990. Prior to joining Chrysler, he was Senior Vice President of Ross Roy, Inc. advertising and had spent 10 years in a variety of public relations positions at Ford Motor Company.
 Harris joined Chrysler in 1987 as Director of Brand and Product Public Relations after eight years with American Motors and 12 years with General Motors in various public relations positions.
 Morrison joined Chrysler in 1985 as a consultant and speechwriter to then Chrysler Chairman Lee Iacocca, after nine years in a variety of communications positions at R.J. Reynolds Tobacco Company and Blue Cross and Blue Shield.
 -0- 10/21/93
 /CONTACT: Rita McKay of Chrysler, 313-822-8790/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU: PER

SM -- DE034 -- 5334 10/21/93 14:33 EDT
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Publication:PR Newswire
Date:Oct 21, 1993
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