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CHRYSLER ANNOUNCES REVISED CASH INCENTIVE PROGRAMS

 HIGHLAND PARK, Mich., March 31 /PRNewswire/ -- Chrysler Corporation (NYSE: C) today announced the "Spring Awards Sale" program of national consumer incentives on retail purchases or leases of new 1992-93 model cars and trucks, effective April 1 through June 30, 1993. In addition, a "1993 National Minivan Sale," effective April 1 through June 15, is added to the new incentive program. Incentives continue for some models through Sept. 30, 1993.
 The new programs replace incentives which end today (March 31). Cash values, which vary by model, range from $500 to $2,000.
 As an alternative to cash, buyers may choose annual percentage rate (APR) financing from Chrysler Credit. The new rates are: 2.9 percent for terms of 1-24 months, 4.9 for 25-36 months, 5.9 for 37-48 months and 6.9 for 49-60 months. Rates on minivans are 5.9, 6.9, 7.9 and 8.9 percent.
 A new "A-body Fifty & Over Rebate" of an additional $500 is available for customers 50 years of age by June 30 and older who buy or lease a Chrysler LeBaron sedan, Plymouth Acclaim or Dodge Spirit through June 30. This replaces the "No Charge Equipment Sale" program on these models, which ends March 31.
 "Cherokee 2WD No Charge Air Conditioning" program offers consumers no-charge air conditioning on '92-93 two-wheel-drive model Cherokees taken from dealer stock or ordered for delivery from April 1 through June 30.
 New "Gold Key Plus/Gold Key Lease" programs offer special APR finance rates of 5 percent for terms of 12-24 months and 8 percent for 25-36 months on nine selected different 1993 models. A 36-month contract is offered on the new New Yorker and Chrysler LHS models.
 The "1993 National Minivan Sale" program, which replaces the special "Gold Key" financing program ending today (March 31), provides select equipment discounts ranging from $50 to $450. The equipment discounts are in addition to the "Spring Awards Sale" consumer cash.
 Chrysler continues its first-time buyer $500 additive cash on Dodge Daytona, Plymouth Laser and Eagle Talon models, through June 30.
 The incentive cash values, models covered are:
 $2,000 -- '92 Dodge Ramcharger, '92-3 Shadow convertible(b); '92 LeBaron convertible.
 $1,500 -- '93 Dodge Ramcharger, '92-3 Ram pickup (gas)(b); '92 Laser Turbo; '92-3 LeBaron coupe(b), '92-3 New Yorker Fifth Avenue(b), '92-3 Imperial(b); '92 Eagle Talon Turbo; '92 Jeep Cherokee; '92-3 Ram conversion van.
 $1,000 -- '92-3 Dodge Shadow (excl. convertibles), '92-3 Spirit, '92-3 Dynasty(b), '92-3 Daytona(b), '92 Stealth RT/RT Turbo(a), '92-3 Ram wagon/van(b); '92-3 Plymouth Sundance, '92-3 Acclaim, '92 Laser non- turbo; '92-3 Chrysler New Yorker Salon(b), '92-3 LeBaron sedan, '93 LeBaron convertible; '92 Eagle Talon non-turbo, '92-3 Eagle Summit 4-door; '92 Chrysler, Plymouth and Dodge lwb minivans; '93 Dodge & Plymouth Colt 4-door.
 $750 -- '92 Dodge Dakota; '92 Ram 50/Power Ram 50 pickups(a); '92 Jeep Comanche.
 $700 -- '92 Dodge & Plymouth Colt 3-door(a); '92 Eagle Summit 3-dr(a), '93 Eagle Talon; '93 Plymouth Laser.
 $500 -- '93 Plymouth/Dodge Colt 2-door; '92-3 Vista(a) and Eagle Summit wagon(a); '93 Summit 3 & 4-door; '93 Dakota; '93 Ram 50/Power Ram 50, '92-3 Ram diesel pickup (excl. Club Cab); '92-3 Jeep Wrangler (4 cyl); '93 Cherokee(a)(b); '92-3 Plymouth Voyager, Dodge Caravan and Caravan C/V swb minivans(a) and '93 lwb minivans; '94 Ram wagon/van/conversion van; '93 Summit 2-door.
 (a) -- Excludes California and Hawaii where incentive values differ.
 (b) -- '93 model incentive extends through 9/30/93.
 -0- 3/31/93
 /CONTACT: Lee Sechler of Chrysler Corporation, 313-956-2894/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU:

SM -- DE022 -- 1666 03/31/93 16:30 EST
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Date:Mar 31, 1993
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