CHOOSEORLOSE.com Launches On MTV.com; MTV's Political Awareness and Voter Registration Campaign, Gets Fully Interactive On MTV.com!Entertainment Editors NEW YORK--(ENTERTAINMENT WIRE)--Jan. 25, 2000 CHOOSEORLOSE.com, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. .com's political awareness and voter registration Voter registration is the requirement in some democracies for citizens to check in with some central registry before being allowed to vote in elections. An effort to get people to register is known as a voter registration drive. Centralized/compulsory vs. campaign debuts online today at MTV.com. CHOOSEORLOSE.com will give young voters a political voice in the 2000 campaign and an online forum to discuss the issues that affect them the most.
CHOOSEORLOSE.com features:
-- Tales from the Trail - Weekly reports filed by members of the MTV
News Street Team
-- Online Polls - users can vote on important issues of the day, and
check out what's on everyone else's mind.
-- Online Feedback -- MTV.com users can express their points of view
on the candidates and the campaign through emails to the editor.
-- Project Vote Smart - a searchable database that lets prospective
voters research each candidate's stance on certain issues. For
example, by entering the words &uot;Bush&uot; and &uot;gun control&uot;,
users
can receive a complete listing of every speech in which the Texas
Governor has mentioned guns.
-- Their Heads, Your Words - a special section featuring political
art and cartoons - where political commentary meets the
interactive age.
-- Voter registration information and links to political sites. Plus
MTV.com will also provide a complete archive of all Choose or
Lose reports.
With an estimated 63 million 18-34 year-olds in the U.S., the MTV audience is a powerful source of votes. If the candidates are savvy enough, they'll also be checking MTV.com and CHOOSEORLOSE.com on a regular basis: the site will provide an invaluable supply of voter research on the mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. , attitudes, and concerns of young Americans. About MTV.com and The MTVi Group MTV.com is a unit of The MTVi Group, the world's leading Internet music company. The MTVi Group has assembled the most comprehensive collection of global music destinations on the Internet. The MTVi Group's 17 worldwide destinations include: MTV.com, which is consistently ranked as the No.1 music content site on the Web by Media Metrix; VH1.com, a leading site for fans in the 25-plus age category; and SonicNet.com, an award-winning site offering music and information on a wide range of genres. Taken together, The MTVi Group delivers a comprehensive, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. interactive experience that offers direct connections to a vibrant community of music fans and artists. The MTVi Group is a unit of MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable , which is owned by Viacom Inc. (NYSE NYSE See: New York Stock Exchange : VIA, VIA.B). MTV Networks is a leading global media and entertainment business that has built its success by creating strong brands and compelling music content delivered to more than 300 million music television homes in 80 countries around the world. Headquartered at 770 Broadway in downtown New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , The MTVi Group has satellite office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA. Liberty Digital (NYSE: LMG LMG Light Machine Gun LMG Laurence M. Gould (Antarctic Research Support Vessel, USAP) LMG Local Marketing Group LMG Loaf's Merry Guild LMG Laboratory Molecular Genetics LMG Liquid Methane Gas .A and LMG.B) holds a minority stake in The MTVi Group. |
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