CHOICEPOINT ACQUIRES CDC IN $86 MILLION DEAL.

ChoicePoint Inc. (NYSE:CPS) has acquired Customer Development Corporation (CDC) and its affiliated companies for $86 million in cash, subject to regulatory approval.

CDC is a full-service, fully integrated database marketing company providing in one location all the disciplines required to take a database marketing program from concept to final execution. Based in Peoria, Illinois, the company designs and implements complex, customized database marketing programs primarily for clients in the insurance, consumer finance, publishing and banking industries.

"Assessing risk means more than looking for hazards to avoid. It means uncovering opportunities that with the right information can be capitalized upon," commented Derek Smith, President and CEO of ChoicePoint. "This acquisition furthers our ability to provide customers in-depth knowledge of consumer risk and return profiles, allowing them to establish strategies that ultimately drive profitable growth."

CDC, which will operate as a separate subsidiary of ChoicePoint, was founded in 1981 by Thomas Lund, had 1997 annual gross operating revenue of $38.6 million and employs more than 400 people in its corporate headquarters and three sales locations around the United States. Jim Lane, currently president of CDC, and Tim Prunk, currently COO, along with other members of the CDC management team, will remain with the company post-acquisition.

"As we continue to strengthen our core competencies, CDC brings expertise in the important areas of data warehousing, database marketing and data analysis," adds Smith. "In addition, the growing demand for targeted marketing information services in response to changing buying patterns brings new opportunity for revenue growth and adds value across all of our business lines."

"We are very excited to be joining the ChoicePoint family," commented Lane. "ChoicePoint's market leadership in risk assessment information services combined with their ability to bring valuable data to our service offerings made them the best business partner for CDC. Additionally, our respective industry bases offer both companies an opportunity to broaden our existing client relationships and expand into new markets."

CDC affiliated companies, also acquired by ChoicePoint in the transaction, are Customer Database Technologies, Inc. (CDT), which develops software packages utilized for database management applications; National Credit Audit Corporation (NCAC), which provides subscriber collection services under the name Magazine Collection Bureau (MCB) and fast turn subscriber renewal services under the name United Wire Service; Optimum Graphics Printing, Inc. (OGPI), which provides print and paper brokerage services; Financial Database Services Company (FDSC), which provides database services for Fair Credit Reporting Act governed information; and CDC Realty LLC, which owns real estate occupied by the other companies.

ChoicePoint is the leading provider of intelligent information to help businesses, governments and individuals better understand with whom they do business. Through the identification, retrieval, storage, analysis and delivery of data, ChoicePoint helps their customers make better, more timely and more informed business decisions. The company serves the risk management information needs of the property and casualty insurance market, the life and health insurance market, and the business and government markets, including Fortune 1000 corporations, asset-based lenders, professional services providers and local, state and federal governments.

For more information about ChoicePoint financial results, products and services and current events, visit the company's web site at www.choicepointinc.com.

For more information about Customer Development Corporation, visit their website at www.customerdevelopment.com.

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