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CHILTON POLL: 'MADE IN THE U.S.A.' - NEW CAR AND TRUCK PURCHASERS TURN TO BIG THREE RATHER THAN ABROAD

 RADNOR, Pa., Aug. 12 /PRNewswire/ -- "The big three are grabbing back the market share they lost in the 1980s," claims John McElroy, editor-in-chief of Chilton's Automotive Industries magazine.
 Reflecting a trend similar to the last Chilton poll conducted three months ago, more than two-thirds of those Americans who plan to buy a car or truck in the next year say they will probably buy an American vehicle. Only 10 percent plan to buy a foreign car and 22 percent say it doesn't make any difference. McElroy added, "This poll shows that the trend (to buy American) will probably continue for the next year or so." Overall demand for new automobiles is strong with about 18 percent of the people polled saying they plan to buy a new car or truck in the next year.
 Exhibiting renewed faith in American made cars, nearly three out of four people in our survey felt that the quality of American cars was either about equal to (48 percent) or better (26 percent) than foreign cars. Only 19 percent thought that the quality of American cars was inferior to foreign cars.
 Sixty percent of the public also feels that we should place higher import fees on foreign cars. Marjorie Michitti, vice-president and general manager of Chilton Research Services, feels, "This support of higher import tariffs reflects the public's interest in preserving jobs and safeguarding America's automotive industry."
 The American public seems to be opting for bigger cars and utility vehicles. Of those who say they are planning to purchase a new car or truck in the next year, 59 percent intend to buy a car while 17 percent want a van or utility (all terrain) vehicle and 20 percent want a pick- up truck. Car buyers are also leaning toward mid-sized (29 percent) and full-sized or luxury cars (17 percent) rather than the smaller compacts (7 percent) and sub-compacts (2 percent).
 METHODOLOGY: The survey was conducted by telephone July 22-26, 1993, among a random national sample of 500 adults age 18 and older. The results have a margin of error of plus or minus 5 percentage points. Analysis by Kristen Conrad.
 Chilton Research Services, a full service research firm with offices in Radnor and Northbrook, Ill., is part of Chilton Enterprises, an operating unit of Capital Cities/ABC, Inc.
 /delval/
 -0- 8/12/93
 /CONTACT: Barbara Nuessle of Chilton Research Services, 215-964-4694/


CO: Chilton Research Services ST: Pennsylvania IN: PUB SU:

MP -- PH002 -- 2022 08/12/93 09:32 EDT
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Publication:PR Newswire
Date:Aug 12, 1993
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