CHILDREN HAVE TV ADS SUSSED.Byline: SIMON Simon, in the Bible. 1 One of the Maccabees. 2 or Simon Peter: see Peter, Saint. 3 See Simon, Saint. 4 Kinsman of Jesus. 5 Leper of Bethany in whose house a woman anointed Jesus' feet. MOWBRAY TV ADVERTS have little influence on the way British youngsters spend their pocket money, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study yesterday. Despite multi-million pound advert campaigns aimed at children - the report suggests that it is parents who have more influence on a child's attitude to spending. The findings also reveal there is no need for stricter controls on the advertising of sweets, toys and music goods for youngsters. It says that children as young as three can tell the difference between TV ads and programmes and by the age of seven realise that ads can mislead mis·lead tr.v. mis·led , mis·lead·ing, mis·leads 1. To lead in the wrong direction. 2. To lead into error of thought or action, especially by intentionally deceiving. See Synonyms at deceive. . Psychologist Prof Adrian Furnham Adrian Furnham (born 1953) is a British organizational and applied psychologist, management expert and Professor of Psychology at University College London. In addition to his academic roles, he is a consultant on organizational behaviour and management, writer and broadcaster. , of University College London “UCL” redirects here. For other uses, see UCL (disambiguation). University College London, commonly known as UCL, is the oldest multi-faculty constituent college of the University of London, one of the two original founding colleges, and the first British , said: "Parents have nothing to fear from advertising. Children are far more sophisticated consumers than imagined." But Prof Furnham, in his book Children and Advertising, added: "Agreeing rules about pocket money and what it should and should not pay for helps turn children into responsible consumers." |
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