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CHEVY TO REMAIN FULL-LINE CAR AND TRUCK MARKETER IN THE 1990s AND BEYOND

CHEVY TO REMAIN FULL-LINE CAR AND TRUCK MARKETER IN THE 1990s AND BEYOND
 NEW YORK, May 21 /PRNewswire/ -- Chevrolet intends to remain a full- line car and truck marketer in the 1990s and beyond, and that includes six-passenger, family-size cars, the division's chief engineer said today.
 David A. Hansen told the International Motor Press Association that Chevrolet intends to keep its full-size Caprice "for the foreseeable future."
 Despite these intentions, Hansen said that Chevrolet's main focus will be in "more efficient and more affordable cars" -- where he said the "volume in the North American car business" ... will be in the years ahead.
 Turning to motorsports, Hansen said that Chevrolet's Indy car engine program in recent years "triggered an engine war that has three of the oldest names in American racing -- Buick, Ford and Chevrolet -- going toe-to-toe for bragging rights."
 The visibility Chevrolet has received as a result of its winning Indy engines has "moved the needle in cementing Chevrolet's performance reputation," Hansen added.
 But "we did not dismiss lightly the bashing we took last year" because Chevrolet couldn't supply Chevy engines for all the teams that wanted them.
 "Some of us wondered," Hansen continued, "if our image had been victimized by our success," noting that Chevrolet became involved in Indy car racing to enhance its reputation -- "to make friends, not enemies."
 He said that if racing ever ceases to benefit Chevrolet in terms of favorable public opinion, or that "the collection of checkered flags becomes too expensive," Chevrolet "will be looking for some other way" to enhance its reputation.
 -0- 5/21/92
 /CONTACT: Dave Hudgens of Chevrolet Motor Division, 313-492-8846/
 (GM) CO: Chevrolet Motor Division ST: Michigan, New York IN: AUT SU:


SM-SB -- DE018 -- 2829 05/21/92 12:22 EDT
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Publication:PR Newswire
Date:May 21, 1992
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