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CHEVY OFFERS HIGH-CONTENT, VALUE-PRICED CALIFORNIA VEHICLES FOR 1994

 PLEASANTON, Calif., Aug. 25 /PRNewswire/ -- Chevy wants to entice California shoppers back to dealer showrooms this fall with a slew of high-content, special California value-priced vehicles, said divisional executives today during a 1994 new product introduction for Chevrolet dealers and sales personnel.
 "Californians are savvy customers who recognize a real value," said Dave Shewalter, Chevrolet's San Francisco zone manager. "For 1994, Chevrolet is offering the California consumer unparalleled value in six California Value Selling models, in addition to three vehicles in the national Chevrolet Value Pricing and Contenting program," Shewalter said.
 Chevrolet's California-specific vehicles include the Cavalier VL Coupe at $9,995; Lumina Euro Sedan at $15,995; Lumina Minivan at $17,495; the Full-Size Chevy Pickup in both Short and Long Wheelbase at $13,795; the Astro Extended Van at $17,995, and the all-new-for-1994 Regular Cab S-Series Pickup at $11,495.
 National Value Pricing models include the 2.2-liter L4 Corsica at $12,495 and the 3.1-liter V6 Corsica at $13,495; the 2.2-liter L4 Beretta at $12,295, the 3.1-liter V6 Beretta at $12,995 and the sporty 3.1-liter V6 Beretta Z26 at $15,995; Caprice Classic with 4.3-liter sequential fuel injection V8 at $17,995 and the 4.3-liter SFI V8 Caprice Classic LS at $19,995.
 "As important as the bottom line is in pricing, it's only one part of the story for consumers," Shewalter continued. "Chevy's added more content to those vehicles, grouping features and accessories that Californians want as standard equipment that were previously optional," said Shewalter.
 The 1994 Cavalier VL Coupe California marketing vehicle with 2.2-liter 4-cylinder engine, bucket cloth seats, five-speed manual transmission, four-wheel anti-lock brakes and power steering, carries a manufacturer's suggested retail price of $9,995, and includes the following previously optional equipment as standard: AM/FM stereo cassette, intermittent windshield wipers, air conditioning, rear window defogger, floor mats, visor vanity mirrors and remote trunk release. A comparably equipped 1993 Cavalier VL Coupe carried a $10,790 MSRP. Competitive 1993 Ford Escort 3-door hatch one-price is $10,971 and Escort 3-door regular MSRP is $10,280.
 The extensively restyled for 1994 Lumina Minivan California marketing vehicle ($17,495 MSRP) with 3.1-liter V6 engine, three-speed automatic transmission, floor mats, driver's side air bag, four-wheel anti-lock brakes and pulse wipers also features the following equipment now standard: seven-passenger, reclining bucket seats; 15-inch touring tires; aluminum wheels; rear window defogger; automatic power door locks; dual rear power mirrors; power windows; deep tinted glass; cargo net; remote keyless entry; integral child seats; air conditioning; cruise control; tilt steering wheel and AM/FM Cassette. The 1993 comparably equipped Lumina APV was $19,975. The competitive comparably equipped 1993 Dodge Caravan cost $18,756.
 The all-new for 1994 S-Series Pickup, Regular Cab, Short Wheelbase California marketing vehicle ($11,495) features the 2.2-liter, 4-cylinder engine, five-speed manual transmission, 15-inch blackwall tires, painted rear step bumper, pulse wipers and rear-wheel anti-lock brakes. In addition, the following equipment is now standard: AM/FM cassette stereo; aluminum wheels; air conditioning; tachometer and sliding rear window. A comparably equipped 1993 S-10 Pickup carried a $12,162 MSRP. Ford Ranger XLT for 1993, comparably equipped, has an MSRP of $12,033.
 Chevrolet's midsize Lumina Euro Sedan is offered as a value-priced California vehicle at $15,995. It features the 3.1-liter V6 engine, four-speed automatic transmission, 15-inch blackwall touring tires, aluminum wheels, custom cloth 60/40 seat with center storage armrest; air conditioning; automatic power door locks; power steering; four-wheel anti-lock brakes; intermittent wipers; tilt steering wheel and full independent front and rear suspension. Previously optional equipment made standard includes: Delco/Bose music system with cassette; custom cloth bucket or 60/40 seats; speed control with resume; power windows, trunk opener and driver seat; gauge package with tachometer; luggage area cargo net; rear window defogger and sport twin remote mirrors.
 The Astro Extended Van California marketing vehicle is $17,995. Besides the 4.3 liter V6 engine, four-speed overdrive transmission, 15-inch white-lettered tires, gauge package, four-wheel anti-lock brakes and pulse wipers, it now includes as standard equipment: eight passenger/reclining bucket seats; aluminum wheels; rear window defogger; CFC-free air conditioning; driver's side air bag; power windows (including dual rear power windows) and door locks; deep tinted glass; tilt steering wheel and AM/FM cassette.
 The Full-Size Chevy Pickup, in either short or long wheelbase, is California value priced at $13,795, with 4.3-liter V6 engine, five-speed manual transmission, pulse wipers and rear wheel anti-lock brakes. It also includes CFC-free air conditioning; AM/FM cassette stereo; full- size spare tire; 15-inch blackwall tires; painted rear bumper; rally wheels and deluxe front appearance as standard equipment.
 Chevrolet's national value-priced cars, the Corsica, Beretta and Caprice, are also available to Californians. Their MSRP and equipment content follow:
 Corsica (2.2 liter L4) Corsica (3.1 liter V6)
 1994 MSRP:
 $12,495 $13,495
 Standard Equipment: Standard Equipment:
 2.2L L4 Bucket/cloth seats
 3-speed auto. transmission 14-inch BW tires
 14-inch BW tires Std. wheel covers
 AM/FM stereo Driver's side air bag
 Bucket/cloth seats CFC-free air conditioning
 Driver's side air bag 4-wheel anti-lock brakes
 Standard wheel covers Power door locks
 CFC-free Air Conditioning Power steering
 4-wheel anti-lock brakes
 Power steering
 Optional Equipment
 Made Standard:
 Trunk cargo net 3.1L V6 engine
 LH/RH visor vanity 4-speed automatic overdrive
 mirrors transmission
 Intermittent wipers AM/FM cassette stereo
 Rear defogger Trunk cargo net
 Floor mats LH/RH visor vanity mirrors
 Rearview mirror with Tilt steering wheel
 reading lamps Intermittent wipers
 Rear defogger
 Floor mats
 Rearview mirror with
 reading lamps
 Beretta (2.2 L4) Beretta (3.1 V6) Beretta Z26 (3.1 V6)
 1994 MSRP:
 $12,295 $12,995 $15,995
 Standard
 Equipment:
 2.2 L4 engine Bucket/cloth seats Uplevel Sport Exterior
 AM/FM stereo 14-inch BW tires Uplevel Interior Trim
 Bucket/cloth seats Std. wheel covers Bucket/cloth seats
 14-inch BW tires CFC-free air cond. CFC-free air cond.
 Driver's side air Driver's side air Driver's side air
 bag bag bag
 CFC-free air cond. 4-wheel ABS 4-wheel ABS
 4-wheel ABS Power steering Power steering
 Std. wheel covers AM/FM cassette
 Trunk cargo net
 Optional Equipment
 Made Standard:
 Trunk cargo net 3.1 V6 engine 3.1 V6 engine
 LH/RH visor vanity 4-spd. auto. 4-spd. auto. OD trans.
 OD trans.
 Intermittent wipers Intermittent wipers Intermittent wipers
 Rear defogger Rear defogger Rear defogger
 Floor mats Floor mats Floor mats
 3-spd. auto. trans. AM/FM cassette 16-inch BW tires
 Rearview mirror w/ Trunk cargo net Aluminum wheels
 reading lamps LH/RH visor vanity Cruise control
 mirrors Tilt steering wheel
 Tilt steering wheel Remote trunk release
 Rearview mirror w/ Power windows
 reading lamps
 Caprice Classic Caprice Classic LS
 1994 MSRP:
 $17,995 $19,995
 Standard Equipment:
 4.3L SFI V8 Engine 4.3L SFI V8 Engine
 15-inch BW tires AM/FM cassette stereo
 4-spd. auto. transmission 4-spd. auto. transmission
 Dual Air Bags Dual Air Bags
 4-wheel ABS 4-wheel ABS
 Aluminum Wheels
 Electric twin remote mirrors
 Power trunk opener
 Luggage area cargo net
 RH illuminated visor mirror
 Power driver seat
 Exterior gold accents
 Front & Rear compartment reading lamp
 Optional Equipment
 Made Standard:
 AM/FM cassette stereo Leather 55/45 seats
 Cloth 55/45 seats 15-inch WS tires
 Deluxe wheel covers Rear window defogger
 Rear window defogger
 Full Size spare tire
 White stripe tires
 Power door locks
 Power trunk opener
 Power windows w/ driver's
 express down
 Speed control w/resume
 Twin remote electric mirrors
 -0- 8/25/93
 /CONTACT: Suzanne Kane of Chevrolet, 805-373-8440/


CO: Chevrolet ST: California IN: AUT SU:

BP-EH -- LA021 -- 5928 08/25/93 19:02 EDT
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Date:Aug 25, 1993
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