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CHEVROLET ANNOUNCES NEW DEALER PARTNERSHIP

 LAS VEGAS, Sept. 10 /PRNewswire/ -- Chevrolet has forged a new partnership with its dealers, built a new streamlined, customer-focused sales and service organization, and has a host of new products for the marketplace of the '90s and beyond, Chevrolet leaders declared here Thursday.
 At a news conference in conjunction with the division's national dealer business meeting, Chevrolet National Dealer Council Chairman Jerry Seiner told reporters that "Chevrolet dealers now are true partners with the management of the division."
 He added that the new partnership with Chevrolet management "had to happen sooner or later, because dealer input will help speed the return of Chevrolet to leadership in the marketplace."
 Seiner said that the fact that he was participating in the news conference "tells you a lot about the changes taking place at Chevrolet." He said that dealers have been involved "for some time" in Chevrolet's product development activities, working with planning and engineering people "as they seek the voice of the customer in building future generations of Chevys."
 Chevrolet General Manager Jim Perkins said that the last five products Chevrolet has introduced "have been home runs in the marketplace" and that GM's largest marketing division "is up to bat again this fall."
 Perkins said Chevrolet's new S-Series compact pickup trucks will be available in the "kind of volume you've come to expect from Chevrolet," with sales of about 225,000 the first year.
 Other new Chevrolet offerings for 1994 include an all-new Camaro convertible complementing the coupe introduced in 1993, a new front end appearance and driver's side airbag for the Lumina Minivan (renamed from Lumina APV), and the Impala SS, a high-performance sedan with a Corvette engine, loosely based on the Caprice.
 Perkins also said Chevrolet will add new '95 Lumina and Monte Carlo models next spring, followed by a new S-Blazer in the summer and a new Cavalier and Geo Metro in the fall.
 Because of plant shutdowns for changeovers and quality-based startups of new products, he called 1993-94 a "transition year" for Chevrolet.
 "It's going to be tough to have enough of just the right product in the market when we need it," Perkins said, adding that he remained optimistic about overall sales prospects for the coming year.
 Perkins also said that Chevrolet:
 -- Would finish the 1993 model year with sales of just over a million cars and 1,266,000 trucks.
 -- Would sell about a million cars again in the 1994 model year, "with trucks jumping more than 100,000 to 1,368,000."
 -- Expects to have 120,000 of the all-new Camaros available for sale in 1994, up considerably from the limited 1993 volume of the new car, adding that he figured the new Camaro convertible would account for a bigger share of Camaro sales than it has in the past.
 -- Would retain its "Most dependable, longest-lasting" truck advertising theme, and "Get to know Geo" theme for the successful Geo lineup.
 -- Would continue to phase out the "Heartbeat of America" advertising theme used for the past several years and replace it with a new themeline in 1994.
 -- Would offer free courtesy transportation for 1994-model warranty service customers.
 -0- 9/10/93
 /CONTACT: Chevrolet Public Relations, 313-492-8841/
 (GM)


CO: Chevrolet Motor Division ST: Nevada, Michigan IN: AUT SU:

JG -- DE012 -- 0742 09/10/93 12:17 EDT
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Publication:PR Newswire
Date:Sep 10, 1993
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