CHERYL IS DOPE*; WILL.I.AM BACKS HIS GIRL AND HAS A DIG AT COWELL AND SIMON'S BEHAVED LIKE A BIT OF A DOPE THAT'S STREET * SLANG FOR COOL.
CHERYL Cole was wasting her talent sitting on a panel beside Simon Cowell and should be singing not judging, declared her manager Will.i.am.
The Voice coach and Black Eyed Peas star insisted Cheryl, 28, is a gifted recording artist - not just an eye candy trophy for the X Factor supremo.
Will.i.am, 37, said: "She's dope.
Cheryl Cole to me is not Kim Kardashian or Paris Hilton. She can't just be some TV star."
In a thinly veiled swipe at Simon, Will.i.am went on: "TV is cool to a point but Cheryl has a different talent. She needs to get back to making music.
"Cheryl is a great artist, a great performer and the world needs her perspective on music. To see that put away for TV only, that's not cool. It's a waste of her talent."
And The People can reveal Will.i.am has fixed it for Cheryl to prove him right - by performing her new single Call My Name on The Voice.
The Geordie beauty's decision to appear on the grand final of the BBC1 talent show on June 2 will be a telling snub to Britain's Got Talent boss Simon, who tried to lure her to appear on the final of HIS programme.
A Voice source revealed: "Cheryl will definitely be appearing on the final show. She is really excited about her performance. She can't wait.
"It will be the first time she performs the song on TV. It is a coup for The Voice. The final show is anticipated to draw in at least 15 million viewers."
Will.i.am was Cheryl's agent when she was humiliatingly axed from the US X Factor a year ago after bosses said audiences did not take to her.
Shenanigans Within weeks Simon, 52, offered the former Girls Aloud star a comeback on the British version of the show.
But it was not pursued and her place on the X Factor judges' panel went to Tulisa Contostavlos, 23.
Last week a book about Simon's life blamed Will.i.am for halting his negotiations with Cheryl.
Remembering that period, Will.i.am said: "It was hard. At first it brought my emotions down but now we can giggle and laugh about it.
"When you go into something like that and you're fighting for somebody you learn a lot together.
"I'm glad I went through that. I'm glad Cheryl went through that.
"I appreciate our friendship and our business collaboration - I won't say relationship. And I think it's stronger after all those shenanigans. She is very supportive of me. We have times where we talk more often. At times when I'm busy or she's busy our communication is up and down."
Will denied that the book, Sweet Revenge: The Intimate Life of Simon Cowell, by Tom Bower, had annoyed him. He said: "I get annoyed if I make a song nobody wanted to share.
"I get annoyed if the neighbourhood I come from doesn't have a science programme. Those are the things that annoy me, not something about some TV show. I haven't read the book.
"If Simon had tweeted it, that's different. A book is not going to hit 12 million people in 20 seconds."
On The Voice and Britain's Got Talent he said: "The music industry needs these TV shows and the rivalry is important because the shows need each other. I try to see the bigger picture because that balances me."
He will be delighted that Cheryl is to sing on The Voice but bosses wanted to keep it under wraps for now.
The show has been accused of having too many links to record label Universal. Judges Jessie J, 24, Tom Jones, 71, and Will.i.am are all signed to it, as is mentor Ana Matronic, 37.
And so is Cheryl. The People's source said: "They think if Cheryl does not appear until the final show it will be too late for them to come under any further scrutiny over complaints that The Voice is an ad for Universal."
Last week Will courted controversy when he ditched talented singer J Marie Cooper, 27, in favour of Sophie Griffin, 17. He said: "Sophie is a little fireball. That girl is tenacious. She's competitive. She's like a fighter.
"Sophie went up against a powerhouse, J Marie, and, wow, she elevated herself. That's what drew me to her. I thought, 'This girl can go up against anything.' "I'm not annoyed that J Marie said I was influenced by her age. I can see why. What I said to her was that when I was 17 I was given a shot and without that I wouldn't be here.
"When I was 27 I didn't wait for shots. I made it happen.
"Every singer who has stood the test of the time made it happen."
Will.i.am laughed off reports of a fling with Geri Halliwell, 39, and said with a smile: "Who?" Yesterday Will was criticised for not spending enough time with his acts, but said of his laid-back coaching style: "I'm more likely to criticise a singer who rehearses loads then forgets to bring emotion on stage.
"People who bring raw emotion and make you forget about your day are the ones we call iconic singers.
"If you rehearse, that's cool, but you need to unlock the magic within you.
Inspired "My approach is to say, 'Let's have a conversation about what this is for. That gives a different sensibility.
"I tell them if they're doing it for fame they need lots of rehearsals.
"With fame comes scrutiny. You must execute everything perfectly because people would rather see someone mess up than succeed.
"Winning The Voice would be great, but I think I have singers on my team who are going to be very successful whether or not they win the title.
"That said," he added with a twinkle in his eye, "we are going to win.
"The music industry is filled with people waiting for others to give them songs, show them a dance, do their hair and tell them what to say.
"So as soon as you see somebody that can write, sing, dance and do it on their own, that's when you go wow.
"That's what you want the people you work with to be like.
"Meeting Jessie J has inspired me to really go wow because she has a fantastic personality. She's full of life. She's bubbly.
She's crazy. She is raw and edgy.
"That's what I like about her. Would I like to make her a star in the US? Hell yeah. She's dope."
firstname.lastname@example.org The Voice UK Results, 7.25pm, BBC1 tonight.
SUPPORT ACT: Will.i.am and Cheryl Cole