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CHEP Launches Plus ID Service; Uniquely Positioned to Deliver Customers' RFID Supply Chain Needs.


Business Editors

ORLANDO, Fla.--(BUSINESS WIRE)--March 8, 2004

CHEP CHEP Cricohyoidoepiglottopexy
CHEP Computers in High Energy Physics (Conference)
CHEP Commonwealth Handling Equipment Pooling (CHEP Inc.) 
, the world's leading pallet and container pooling services provider, today announced a new value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  offering that meets customer requirements for electronic product tracking capabilities. The PLUS ID offering culminates more than five years of development and testing with Radio Frequency Identification See RFID.  (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) technology.

A pioneer of RFID technology in supply chain applications, CHEP has been aggressively involved in the development of an RFID solution. As a founding member of Auto-ID Center, CHEP has partnered with large companies to understand RFID and test its application outside of the laboratory in a real supply chain environment. These trials clearly demonstrate that pallet level tracking can be achieved and CHEP has developed a 100% read-capable solution that meets the Electronic Product Code (EPC (1) (Entertainment PC) See HTPC.

(2) (Electronic Product Code) A standard code for RFID tags administered by EPCglobal Inc. (www.epcglobalinc.org).
) standards.

"RFID technology has the potential to drive tremendous cost savings throughout the supply chain," said Victor Mendes, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CHEP. "CHEP is uniquely positioned to enable manufacturers and retailers to apply the technology and realize those cost savings."

The PLUS ID service offering features reliable RFID-enabled CHEP pallets, "best-in-class" support applications to collect, store and process data, total compliance with both EPCglobal standards and continuous product engineering that ensures the most up-to-date technology.

"Because the pallet is the primary constant as products move through the supply chain to the retail store, CHEP is a natural RFID enabler. Our PLUS ID service is a cost effective, pragmatic first step for companies seeking the collective benefits of this superior technology. CHEP has long believed that pallet-level RFID tracking would provide significant benefits for customers who track and acquire real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided.

Some uses of this term confuse it with the term dynamic data.
 today. For this reason, CHEP continues to be actively involved in the global standardization process for supply chain applications of RFID technology," added Mendes.

Manufacturers and distributors expect RFID to provide better tracking of inventory, faster shipping and receiving, improved labor efficiency, reduced distribution costs distribution costs distribute nplVertriebskosten pl , and fewer out-of-stock items resulting in greater predictability in product demand.

With its global headquarters in Orlando, Florida, CHEP employs more than 7,700 employees in 42 countries. More information is available at www.chep.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 8, 2004
Words:350
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