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CHEFS Catalog Cooks Up Highly Satisfied Customers with ForeSee Results.


ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich. -- ForeSee Results today announced that CHEFS Catalog, the leading equipment resource for home chefs and cooking enthusiasts, will continue to use the scientific methodology of the American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and  (ACSI ACSI Association of Christian Schools International
ACSI American Customer Satisfaction Index
ACSI Association Canadienne des Sciences de l'Information (French)
ACSI American Communications Services, Inc.
) to monitor and improve customer satisfaction with their website, www.CHEFScatalog.com.

ForeSee Results uses the proven methodology of the ACSI to help CHEFS Catalog understand how customer satisfaction drives desirable behaviors like future purchases, return site visits and referrals. ForeSee Results also provides CHEFS Catalog with the ability to learn more about who their customers are, their level of cooking expertise, and their interest in new products. With this information, CHEFS Catalog can identify needed site enhancements and prioritize pri·or·i·tize  
v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem

v.tr.
To arrange or deal with in order of importance.

v.intr.
 accordingly.

"We've been working with ForeSee Results for awhile now, and we've gotten to see the value of monitoring customer satisfaction over time," said Tim Littleton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CHEFS Catalog. "It's not enough to measure for a year and then stop. The work of satisfying our customers is never done."

All the attention to customer satisfaction has paid off. CHEFS Catalog has an extremely high satisfaction score of 84 on the ACSI methodology's 100-point scale, more than 9% and seven points higher than the ForeSee Results e-retail benchmark score (77), which is an average of more than 70 satisfaction measures for ForeSee Results e-retail clients. The CHEFS Catalog score is also nine points and 12% higher than an average of 100 of the top e-retailers (75). By any measure, CHEFS Catalog is a bright spot in the e-commerce industry.

"It's a remarkable achievement to beat such robust and comprehensive e-retail benchmarks by such large margins, and it's a sign of commitment to excellence that CHEFS Catalog continues measuring to ensure consistent high scores," said Larry Freed, president and CEO of ForeSee Results. "Continuous and longstanding measurement also allows companies like CHEFS Catalog to track and manage trends in year-over-year satisfaction, like holidays, sales and marketing programs, and competitive initiatives."

About ForeSee Results

As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. Retail clients include Ace Hardware, Danskin, Eastern Mountain Sports Eastern Mountain Sports (or EMS) is an outdoor apparel and equipment retailer in the U.S. Northeast. It is headquartered in Peterborough, New Hampshire.

EMS sells outdoor equipment and clothing from brands like The North Face and Merrell, and also their own,
, Kmart, Newegg, Sears, and Sephora, among others.

ForeSee Results, a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
, is located in Ann Arbor, Michigan

“Ann Arbor” redirects here. For other uses, see Ann Arbor (disambiguation).
Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County.
 and on the web at www.ForeSeeResults.com.

About Chef's Catalog

For over 25 years, CHEFS Catalog has been a leading resource - first in catalogs and now also online - for home chefs and cooking enthusiasts seeking the best for their kitchens. CHEFS Catalog is a privately held company and can be found online at www.CHEFScatalog.com.
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Publication:Business Wire
Date:Jul 23, 2008
Words:493
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