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CHECKOUT CHANNEL TELECAST ROLLS OUT IN SUPERMARKETS AROUND THE U.S.

CHECKOUT CHANNEL TELECAST ROLLS OUT IN SUPERMARKETS AROUND THE U.S.
 ATLANTA, Jan. 28 /PRNewswire/ -- Checkout Channel, the first live news and information television broadcast viewed at supermarket checkout lanes, was launched today by Turner Broadcasting System, Inc. (TBS) (AMEX: TBS).
 Checkout Channel, a free service to both retailers and shoppers, is a joint effort of TBS and Scientific-Atlanta (NYSE: SFA).
 Shoppers in 150 stores in 14 market areas including Philadelphia, Atlanta, Cleveland and Detroit will now get the latest breaking news and information 24 hours a day, seven days a week. Participating supermarkets include A&P, Kroger, Finast and Acme. "We are pleased to be able to provide shoppers across the nation with this programming service via some of the country's leading supermarket chains," said Paul Beckham, president of Turner Private Networks, Inc. (TPNI).
 Programming, which will run in 10-minute intervals, will be supplied by CNN and HEADLINE NEWS and emanate from Checkout Channel's own broadcast studio in Atlanta. Checkout Channel has the ability to go live anywhere in the world to cover a major breaking story.
 Programming will be custom-edited according to the time of day. The daytime cycle will feature news programming targeted to women; evening and night dayparts will target working singles and couples, and weekends will feature reports on family-oriented issues as well as news.
 "In addition to providing shoppers with informative programming while they wait, Checkout Channel also offers advertisers a vehicle for reaching a targeted audience," said Rick Sirvaitis, executive vice president of Turner Broadcasting Sales, Inc. "Checkout Channel is estimated to deliver 2.25 million impressions each week in 150 stores against the primary household purchaser."
 "We are pleased to carry Checkout Channel in a number of our stores. It is an opportunity to provide another valuable service to our customers," said Michael Rourke, vice president of communications and corporate affairs for A&P.
 Larry Enterline, vice president of sales and marketing for Scientific-Atlanta's Broadband Communications Group, said: "We are excited at the prospects for this venture and the role that Scientific-Atlanta equipment will play. We believe that private networks will have a growing role in the future distribution of video programming and services."
 Checkout Channel was conceived as a way of alleviating consumers' number one shopping complaint -- standing in line. The new service is designed to make a busy shopper's down-time more enjoyable and productive by keeping them informed on an up-to-the-minute basis.
 Checkout Channel is responsible for operations, advertising sales and producing the programming supplied by CNN and HEADLINE NEWS. Scientific-Atlanta, a supplier of cable television electronics and a general partner in Checkout Channel, will provide uplink and downlink equipment.
 Checkout Channel is a product of TPNI, a wholly owned subsidiary of TBS. TBS is the parent company of CNN -- the world's leading supplier of television news programming.
 CHECKOUT CHANNEL FACT SHEET
 PARTICIPATING
 RETAILERS: 24 chains in 14 markets including top chains such
 as Kroger and A&P.
 PROGRAMMING: News, Weather, Fashion, Entertainment, Sports, Business
 and Lifestyles. 24 hours, seven days a week; three
 dayparts updated throughout the day and night.
 RESOURCES: Newscast will be produced by the largest electronic
 newsgathering organization in the world -- CNN and
 HEADLINE NEWS. With an editorial and production
 staff of 1,600 people, CNN maintains 27 domestic
 and international bureaus, reciprocal news agreements
 with 220 local broadcast affiliates throughout the
 U.S. and numerous international broadcasters.
 Currently, CNN produces newscasts for Telemundo,
 CNN Radio, CNN NewSource, Airport Channel and
 distributes programming through broadcast, cable,
 hotels, cruise ships, supermarkets, movie theaters,
 airports and airlines.
 Turner Private Networks, Inc. is managing general
 partner responsible for operations, programming, and
 sales. Scientific-Atlanta is a general partner.
 Checkout Channel will be using Scientific-Atlanta
 uplink and downlink equipment. ActMedia is
 responsible for retailer distribution and store
 audits. ActMedia is the largest in-store marketing
 company in the U.S. It has over 20,000 supermarkets
 nationwide and provides a comprehensive in-store
 marketing communications system.
 MPO Videotronics is responsible for fabrication and
 installation of the in-store TV distribution system.
 MPO is a broad-based electronic design and
 installation company specializing in the development
 of video and private network systems.
 DELIVERY: Ku-Band Satellite
 STAFF: 25-30 editorial and production employees headquartered
 in Checkout Channel's state-of-the-art news facilities
 in Atlanta.
 FORMAT: 10-minute customized newscasts that provide concise,
 updated reports of the day's news, programmed for
 shopper convenience.
 FEATURES: -- Ability to update continuously.
 -- Ability to report breaking news as it happens.
 -- Ability to target programming to specific
 demographics and dayparts.
 RESEARCH HIGHLIGHTS
 WHEN: Sept. 17 - Oct. 28, 1990
 WHERE: 13 stores in seven cities
 RESULTS: -- 80 percent of all consumers thought Checkout Channel
 was a good idea
 -- 72 percent of all consumers thought Checkout Channel
 made their time in line seem shorter
 -- Consumers shop an average of two times per week
 -- Checkout Channel commercial recall was more than
 double the recall of prime-time network television
 (identical commercials were measured).
 -0- 1/28/92
 /NOTE TO EDITORS: Information on Checkout Channel can be located on Galaxy 6 (99 West) on Tuesday, Jan. 28, as follows:
 TRANSPONDER 19
 DOWNLINK FREQUENCY FOR GALAXY 6-19 is 4080 MHz.
 TIME: 13:00-13:10 (ET) TEST
 13:10-14:00 (ET) Checkout Channel feed (Total
 time of tape: 9 minutes,
 33 seconds; tape to be refed
 as time allows)
 14:00-14:10 (ET) TEST
 14:10-15:00 (ET) Checkout Channel feed (Total
 time of tape: 9 minutes,
 33 seconds; tape to be refed
 as time allows)
 AUDIO: 6.2/6.8 Dual Channel Mono
 COMMENTS: Trouble Number: 404-827-1753./
 /CONTACT: Gary McKillips, 404-827-1136 (in Atlanta), Marcia Dworetz, 404-827-3048 (in Atlanta), Alison Hill, 310-788-6901 (in Los Angeles), Beth Comstock, 212-714-7843 (in New York), or Lisa Dallos, 202-515-2925 (in Washington), all of Turner Broadcasting System; or Bob Meyers of Scientific-Atlanta, 404-441-4608/
 (TBS SFA) CO: Turner Broacasting System; Scientific-Atlanta, Inc. ST: Georgia IN: REA SU: PDT


BN-BR -- AT004 -- 4226 01/28/92 12:02 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jan 28, 1992
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