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CHEATERS(R) Sixth Season Promises Even More Raw Drama; Cheaters Continues to Keep the ''Real'' in Reality Programming.


DALLAS -- Season six of the hit reality show Cheaters promises even more raw drama as the warrior against infidelity, host Joey Greco Joey Greco or Joel Greco is an American television host best known for hosting the reality TV show Cheaters. Greco was born in 1969, raised in New York, and educated at Evangel University, a private liberal arts college in Springfield, Missouri, receiving a B.A. , continues to battle the dirty deeds of unfaithful men and women. Undercover relationship betrayals and deceitful rendezvous See Bonjour and TIB/Rendezvous.

1. rendezvous - In Ada, the method of synchronising the activity of different tasks.
2. rendezvous - Query language, close to natural English.

["Seven Steps to Rendezvous with the Casual User", E.
 caught on tape have become America's guilty pleasure. Beginning the week of September 26, season six promises to continue providing America with their true reality fix.

In the season six opener, a lovely blonde is ready to put her career on hold for her "small business owner" gentleman. But the Italianesque boyfriend has no interest in waking up every day with the ever-adoring girlfriend. Instead, he spends his afternoons with a fashionable art connoisseur. In the confrontation, the boyfriend goes head-to-head with Greco, threatening, "You don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 who you're messing with!" and screaming at the devastated dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
 girlfriend, "We don't handle our business in the street."

A far cry from the more common structured reality shows, which force tension through strenuous circumstances, Cheaters captures the true-to-life drama of real life infidelities disclosed through hidden cameras and microphones. "Ever the patron of communication and honesty, we are here to shelter the forsaken for·sake  
tr.v. for·sook , for·sak·en , for·sak·ing, for·sakes
1. To give up (something formerly held dear); renounce: forsook liquor.

2.
 and confront the dishonest," explains Cheaters executive producer and creator, Bobby Goldstein. "We don't hire the people who appear in the show. They hire us to help them discover the truth."

The immense success of Cheaters stems in part from the voyeuristic nature of the series. Not only is America able to peer into the lives of real people but often times they are viewing a person in their most vulnerable state, the intense moment they discover and confront a disloyal lover.

Show host Joey Greco also adds to the show's strong following by serving as a defender to the love scorned scorn  
n.
1.
a. Contempt or disdain felt toward a person or object considered despicable or unworthy.

b. The expression of such an attitude in behavior or speech; derision.

2.
 victims. From demanding explanations from the wayward way·ward  
adj.
1. Given to or marked by willful, often perverse deviation from what is desired, expected, or required in order to gratify one's own impulses or inclinations. See Synonyms at unruly.

2.
 to lending strength to the victims of infidelity, Greco is able to verbalize the pain, distress and anger for those people too distraught dis·traught  
adj.
1. Deeply agitated, as from emotional conflict.

2. Mad; insane.



[Middle English, alteration of distract, past participle of distracten,
 to speak.

Since its premiere five years ago, Cheaters has consistently gained market share and delivered substantially more viewers than either its lead-in or lead-out programming in all key adult demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . Proven to be increasingly powerful in its fifth season, it continues to be one of the highest rated syndicated weekly hours, outperforming the strongest and most established programs.

Building on the huge success of the weekly syndicated show and its consistently high ratings, Goldstein put the show into a weekly strip format in 178 markets. In its first year, Cheaters Strip delivered higher ratings during the February 2005 sweeps versus its already successful November 2004 sweeps numbers. Entering its second season, Cheaters Strip continues the original series' ability to attract a core young adult audience and acts as one of the highest rated programs for stations on which it is aired. The Cheaters' audience phenomenon continues with Cheaters Strip improving on both lead-in and lead-out statistics. Both Cheaters and Cheaters Strip are distributed domestically by MG/Perin, Inc.

Cheaters season six and Cheaters Strip premieres the week of September 26. Station and time listings across the U.S. are available on www.cheaters.com.
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Publication:Business Wire
Date:Sep 23, 2005
Words:516
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