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CHASE CREDIT CARD'S "GIFTS OF THE SEASON" PROGRAM CONTRIBUTE TO LITERACY, AWARD PRIZES TO CARDMEMBERS

        CHASE CREDIT CARD'S "GIFTS OF THE SEASON" PROGRAM
       CONTRIBUTE TO LITERACY, AWARD PRIZES TO CARDMEMBERS
    NEW YORK, Nov. 18 /PRNewswire/ -- The Chase Manhattan Bank, N.A. has announced its "Gifts of the Season" program that will benefit children at Head Start centers across the nation, and give cardmembers the opportunity to win cash prizes every time they use their Chase Visa or MasterCard.
    Chase will donate 0.5 cents for every Chase card purchase and cash advance made starting Nov. 1, 1991 through the end of January 1992 to Children's Literacy Initiative (CLI), a non-profit organization that promotes literacy for children.  To this end, CLI works closely with Head Start, a federally funded program that helps children prepare for school by developing vocabulary and reading readiness skills.
    This donation was inspired by Chase's work with CLI for the second year as founding sponsor of a national radio program co-produced by CLI that encourages reading aloud to children.  The 10-week radio program, "Mrs. Bush's Story Time," airs on ABC Radio Networks this year for four hours each on Thanksgiving and Christmas with ten half-hour weekly shows in between.  The program features First Lady Barbara Bush reading popular children's stories to well-known cartoon characters, including Bugs Bunny, Mickey Mouse, Garfield, Big Bird, and many more.  Celebrity guests such as General Norman Schwarzkopf, Peter Jennings, Ossie Davis, Gloria Estefan, and Joe Montana also will read aloud during the program.
    Chase has supported literacy and educational programs since the mid-1950s.  "We are proud to be the founding sponsor of "Mrs. Bush's Story Time," said Thomas G. LaBrecque, chairman of The Chase Manhattan Bank.  "We hope that the program will educate parents about the critical importance of reading aloud to children."
    According to Diane Shaib, Chase Credit Card's senior vice president, marketing, CLI will use Chase Credit Card's donation, guaranteed at a minimum of $200,000, to purchase new books for 300 Head Start centers, including those that serve Native American and migrant worker families. More than 35 million purchases and cash advances were made by Chase Visa and MasterCard customers during the same period last year, she said.
    "This program is an opportunity for all of us to do something significant to benefit pre-school children throughout the year," said Shaib.  "It is Chase's way of saying 'thank you' to our cardmembers during the holidays."
    "We are impressed by Chase's commitment to promoting literacy, and we hope other companies will follow the example they have set," said Marcia Moon, co-founder of CLI.  "'Mrs. Bush's Story Time' has brought many wonderful stories into homes around the country, inspiring parents and children to read together.  This gift to Head Start will provide many other children with new books and new experiences."
    The Head Start centers will be given a collection of an average of 75 books each.  "Children can't grow and learn with one building block, you have to give them a set so they can explore the possibilities," said Linda Katz, co-founder of CLI.
    A U.S. Department of Education study recently found that being read to was the single most important way to help children develop the vocabulary necessary to read.
    A second component of Chase's "Gifts of the Season" program offers cardmembers a chance to win cash for every purchase or cash advance between $10 and $999.99.  November, December and January statements each will be mailed with a game card featuring scratch-off boxes.  If any purchase or cash advance on a statement falls within the cash range printed in one of three boxes, cardmembers win the reward printed on a corresponding scratch-off box.  There will be more than 200,000 prize winners in all, and one lucky cardmember will win a $25,000 grand prize.
    Chase is the second largest issuer of Visa and MasterCard credit cards in the United States, with more than 13 million cards nationwide. Chase Credit Cards offer a wide array of features designed to offer cardmembers significant value and financial flexibility, backed by responsive customer service.
    -0-         11/18/91
    /CONTACT:  Alison Wertheim or Harry Cushing of Hill and Knowlton, Inc., 212-697-5600, for Chase Manhattan Bank/ CO:  Chase Manhattan Bank N.A. ST:  New York IN: SU: JT -- NY065 -- 1447 11/18/91 12:34 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 18, 1991
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