CHAMBER'S FIRST FEMALE CHIEF TARGETS RED TAPE.

THE first female president of the British Chambers of Commerce took up her post yesterday, pledging to deliver a more vigorous approach to lobbying the Government.

Isabella Moore said the organisation had suffered from a lack of direction and focus in recent years but she hoped it had a brighter future.

Ms Moore, president of the Coventry and Warwick Chamber of Commerce, said she wanted a cut in red tape on small firms and for massive investment in transport.

``We will deliver a more vigorous approach to lobbying government and I look forward to regaining our leadership position,'' she added.

Trade and Industry Secretary Patricia Hewitt said: ``I am delighted that Isabella's appointment provides another female role model at the top of British industry.''

CAPTION(S):

FOCUS PLEDGE: Isabella Moore outside the Houses of Parliament