CEPHEID NAMES IZASA AS EUROPEAN DISTRIBUTOR OF SMART CYCLER.Cepheid (Nasdaq: CPHD CPHD Cepheid Inc (stock symbol) CPHD Combined Pituitary Hormone Deficiency CPHD Certified Philanthropic Development (National Association of Charitable Estate Counselors) ), Sunnyvale, Calif., has signed a multi-year distribution agreement with Izasa SA to market the Cepheid Smart Cycler(R) system, accessories, and disposable reaction tubes in the life sciences market in Spain, Portugal, Italy, Austria, France, the Netherlands and the United Kingdom. Izasa will provide marketing sales and service support for the Smart Cycler from its headquarters in Barcelona, Spain. Cepheid's Smart Cycler family of quantitative-PCR (Q-PCR) instruments provides researchers with quantitative DNA analysis DNA analysis Any technique used to analyze genes and DNA. See Chromosome walking, DNA fingerprinting, Footprinting, In situ hybridization, Jeffries' probe, Jumping libraries, PCR, RFLP analysis, Southern blot hybridization. in real time with results in less than 30 minutes. The system's random access capability simultaneously supports multiple users and protocols on a single instrument, offering a flexible, affordable alternative to traditional batch testing systems. Through this agreement with Izasa, Cepheid gains access to the CH-Werfen "European Partner" sales and marketing organization, comprised of Izasa and Instrumentation Laboratory companies located in a number of major countries in Europe. CH-Werfen is the holding company of a group of international companies devoted to the manufacture, research and distribution of health care products with emphasis in the diagnostic and research fields. Their clinical and diagnostic products include fully integrated systems for hemostasis hemostasis /he·mo·sta·sis/ (he?mo-sta´sis) (he-mos´tah-sis) 1. the arrest of bleeding by the physiological properties of vasoconstriction and coagulation or by surgical means. 2. , blood gas, and microbiology microbiology: see biology. microbiology Scientific study of microorganisms, a diverse group of simple life-forms including protozoans, algae, molds, bacteria, and viruses. . "Izasa and the Instrumentation Laboratory companies have a well earned reputation as quality business units that maintain high standards of customer service," said John Bishop, Cepheid CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We expect our relationship will more strongly position Cepheid's products in the selected European markets and will significantly enhance Izasa's position in the developing European genomic testing markets." Cepheid, based in Sunnyvale, Calif., is a leading developer, manufacturer and marketer of miniaturized, fully integrated systems for rapid, on-site detection of DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. -- the universal biological identifier. Founded in 1996, the company is commercializing its technology and products for scientific, medical and industrial applications requiring time-critical detection of human and other genes, infectious disease Infectious disease A pathological condition spread among biological species. Infectious diseases, although varied in their effects, are always associated with viruses, bacteria, fungi, protozoa, multicellular parasites and aberrant proteins known as prions. agents, and industrial and environmental contaminants at the point of need. For more information, call 408/541-4191, or visit http://www.cepheid.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion