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CEOs in Spandex! Media Advisory & Photo Opportunity.


The Silicon Valley Leadership Group The Silicon Valley Leadership Group (SVLG) is an organization to, from its website, "involve principal officers and senior managers of member companies in a cooperative effort with local, regional, state, and federal government officials to address major public policy issues  is holding a news conference on the Palm, Inc. campus at 2 p.m. on Thursday, April 5, to promote its CEO/Celebrity Cycle-to-Work Day Challenge to encourage Silicon Valley businesses, government agencies, employees and residents to cycle to work on May 17 as part of the national Bike-to-Work Week May 14-18. A dozen or more Silicon Valley executives and public officials will be clad CLAD

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 in colorful cycling garb to help demonstrate that they and their organizations are committed to the effort to reduce greenhouse gases greenhouse gas
n.
Any of the atmospheric gases that contribute to the greenhouse effect.



greenhouse gas 
, lessen less·en  
v. less·ened, less·en·ing, less·ens

v.tr.
1. To make less; reduce.

2. Archaic To make little of; belittle.

v.intr.
To become less; decrease.
 our dependence on fossil fuels fossil fuel: see energy, sources of; fuel.
fossil fuel

Any of a class of materials of biologic origin occurring within the Earth's crust that can be used as a source of energy. Fossil fuels include coal, petroleum, and natural gas.
, ease traffic congestion The condition of a network when there is not enough bandwidth to support the current traffic load.

congestion - When the offered load of a data communication path exceeds the capacity.
 and promote a healthy lifestyle by cycling to work on May 17. The Leadership Group will challenge all Silicon Valley businesses, their employees and their communities to do the same.
Time:                      2 p.m. Event Kick-off w/ Cycling CEOs
                           Concludes at 2:30 p.m.

Location:                  Palm, Inc.
                           950 W. Maude Avenue (at the corner of Mary)
                           Sunnyvale, CA 94085

Media parking:     Between Buildings 1 and 2. Look for signs.

Event:                     Bicycling-in welcome by Carl Guardino,
                            president and CEO, Silicon Valley
                            Leadership Group
                           Next up: Ed Colligan, Palm president and
                            CEO, followed by other CEOs on bicycles
                           Short comments by officials, including Palo
                            Alto Mayor Yoriko Kishimoto, Specialized
                            Bikes CEO Mike Sinyard, Lockheed Martin VP
                            Len Kwiatkowski, and Santa Clara Valley
                            Transportation Authority GM Michael Burns.

RSVP:              A&R-Edelman for Palm, Inc.
                           Erin Freeley at efreeley@ar-edelman.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 2, 2007
Words:238
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