CEOs See Value in Blogging, but Reluctant to Participate Anytime Soon; New Survey Highlights Evolution of C-Suite Communications.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The results of the fifth annual 2005 PRWeek/Burson-Marsteller CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Survey reveal that while blogs are increasingly making headlines, only seven percent of CEOs are actually blogging and many are skeptical about starting a blog themselves. Despite the low numbers, 59 percent of CEOs said blogs are useful for internal communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . , and 47 percent said blogs are effective for external audiences. CEOs surveyed recognize the benefits of blogs, including the ability to quickly communicate new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. and news (41 percent), providing a more informal venue for communication with constituents (40 percent), and obtaining immediate feedback (36 percent). Despite these benefits, only 18 percent of CEOs plan to host a company blog over the next two years. "Most CEOs are still in a wait-and-see mode when it comes to blogs mainly due to time limitations and concerns about what they can say publicly," said Dr. Leslie Gaines-Ross, Burson-Marsteller's chief knowledge & research officer worldwide and CEO reputation expert. "Even though there is greater awareness of the power of blogs today, CEOs may feel that employees expect them to be spending their time running the business, meeting customers driving growth." CEOs Spend More Time Communicating With Employees and Customers According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. this year's survey, CEOs are spending more time communicating internally and externally with every type of constituent -- most notably employees and customers. CEOs surveyed said they are spending 47 percent more time on both internal and external communications than they were two years ago. CEOs also noted that they are spending more time communicating "face-to-face" with employees with most saying they spend more than 41 percent of their time in this regard. CEOs now realize that attracting and retaining talent is a key competitive advantage and morale booster Noun 1. morale booster - anything that serves to increase morale; "the sight of flowers every morning was my morale builder" morale building boost, encouragement - the act of giving hope or support to someone . "The CEO is the company's public face for many audiences, including Wall Street, the media, shareholders, and their own employees. Effective and consistent CEO communication builds credibility and strategic alignment with internal and external audiences," said Julia Hood, PRWeek's editor-in-chief. "The real challenge for CEOs today is balancing the demand from stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. for responsive and timely communications." An Expanding Role for the Executive Board Other trends identified in this survey include the increasing role of executive boards in reputation management. In the current corporate environment, boards are under greater scrutiny for their oversight in company operations, strategy, CEO performance and Sarbanes-Oxley compliance. Boards are also being held financially liable for crises that result from corporate negligence or misconduct. In this year's survey, CEOs ranked their board second in importance for managing corporate reputation, up from fourth place in 2004. About the Survey The PRWeek survey on non-PR CEO's importance of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most was conducted by PRWeek and research firm Millward Brown Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. . A total of 131 U.S. CEOs completed the survey between September 12th and October 7th. Based on the sample size, the results are statistically tested at a confidence level of 90%. Complete survey results can be found in the November 7, 2005 issue of PRWeek. About PRWeek Launched in November 1998, PRWeek was Haymarket's first weekly title in the US. Over the years, PRWeek has established itself as a vital part of the PR and communications industries in the US, providing timely news, reviews, profiles, techniques, and ground-breaking research for practitioners. This research includes annual salary, CEO, and corporate surveys, as well as key industry sector rankings and regional forums. The magazine also launched the PRWeek Awards to showcase and recognize the best practices in the PR industry. PRWeek is responsible for creating the largest advertising market place for products and services, as well as for jobs, in the public relations industry. About Burson-Marsteller Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 44 wholly owned offices and 49 affiliate offices, together operating in 57 countries across six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing plc (NASDQ: WPPGY), one of the world's leading communications services networks. |
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